Zeemart Pte. Ltd. – Marketing Executive

DUTIES AND RESPONSIBILITIES:

• Identify target markets and analyze current market trends.
• Research customers’ needs and wants as well as competition information.
• Devise and implement strategic plans to meet customers’ demands.
• Manage promotional activities to endorse product.
• Monitor progress of promotional activities and record findings.
• Liaise with media stakeholders to ensure appropriate coverage.
• Develop effective marketing communication program.
• Write copy for marketing material such as brochures and website.
• Monitor marketing campaigns to ensure appropriate execution.
• Manage marketing budgets and ensure that all marketing activities are managed within budgets.
• Ensure effective distribution of marketing materials.
• Secure sponsorships through appropriate soliciting activities.
• Monitor competitive activity and evaluate marketing campaigns.
• Maintain liaison with suppliers, printers and designers.
• Write and distribute press releases.
• Manage photo shoots and update mailing databases.
• Carry out customer surveys to understand demand and manage brand positioning.
• Network with individuals and businesses to generate and identify business opportunities.
• Manage social media forums to generate interest and monitor activities.
• Manage periodic analysis of marketing efforts and campaigns.

 JOB REQUIREMENTS:

• BSc/BA in marketing, business administration or relevant discipline.
• Good understanding of market research techniques, data analysis and statistics methods.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Proficient in MS Office and marketing software (e.g. CRM).
• Familiarity with social media and web analytics (e.g. WebTrends).
• Excellent communication and people skills.
• Strong organizational and time-management abilities.
• Creativity and commercial awareness.