Be a part of WWF-Singapore’s digital marketing team where you can make an impact on conservation efforts in Singapore and beyond. Under the fundraising team, you’ll get to brainstorm, conceptualise and execute campaigns to support WWF-Singapore and the wider team funding needs. Apart from gaining insights on the inner workings of an international conservation organisation, you’ll also gain a holistic understanding of digital marketing in a fun and collaborative work environment over the course of 5 months.
Reports to: Senior Executive, Digital Marketing
Major Functions
To support the Digital Marketing & Fundraising team to plan and execute digital fundraising campaigns. Support other individual fundraising units when necessary, such as in marketing or data analytics.
- Brainstorm and co-conceptualise digital marketing campaigns with the team to raise funds and bring our conservation projects alive.
- Be actively involved in the ideation and development of marketing content, such as eDMs, social media ads, website assets, and videos.
- Assist in weekly reporting and analysis of marketing activities through various platforms (Google Analytics, Facebook Business Manager, etc) to track growth and success of campaigns.
- Assist in improving SEO/SEM keywords to increase the visibility of online campaigns, e.g. Wildlife Protector programme and lead generation initiatives.
- Identify marketing trends and suggest fresh ideas to the team to develop optimization plans and diversify our marketing activities.
- Assist in project management and work with various stakeholders to ensure timelines are met.
- Support on digital marketing and administrative tasks.
Skills Profile
- Knowledge of Adobe Photoshop preferred.
- Basic knowledge of digital tools, Google Analytics, Google Ads and Facebook Business Manager will be useful.
- Passionate and knowledgeable about environmental issues will be a bonus.
- Familiarity with WordPress will also be a bonus.
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