Waggener Edstrom Communications – PR Intern

 Media Relations

• Provide daily media monitoring services to client with minimal supervision to meet tight deadlines
• Draft media relations materials such as media invitations, fact sheets, backgrounders, executive biographies, etc under supervision
• Develop and maintain media contact lists and databases
• Assemble press kits
• Research and maintain speaking/editorial opportunities and calendars
• Scan daily, weekly, monthly and on-line publications to identify client-relevant media coverage, including competitive market and industry information
• Utilise resources such as Relationship database, library services, publications, websites, etc. to understand the audiences, interests and preferences of relevant media outlets
• Coordinate logistics and schedules for media personnel regarding client events and projects through proactive outreach and/or on-site support

Client Servicing

• Schedule and coordinate meetings; keep participants advised of any changes
• Systematically and proactively file client-related materials and documents on behalf of the teams and update the teams on document locations
• Participates and/or coordinates admin for specific events, trade shows, promotions as required, for the clients
• Attends team meetings to understand workings of account team
• Prepare clip reports and summaries as needed by teams and clients for monthly reporting

Team Support

• Handles various other projects and acts as a resource for the client servicing teams, as required
• Conducts research for new business development
• Balances workload between accounts and account staff to ensure that all work is accurate and completed within established deadlines
• Continually updates supervisor on progress of activities

Requirements

• University or Polytechnic undergraduate, preferably in Mass Communications
• Willing to undertake minimum internship of 3 months’ duration
• Proficient in the use of computer programs, including Microsoft Office (Word, Excel and PowerPoint)
• Good oral communication skills
• Ability to work as member of a team
• Ability to handle multiple tasks simultaneously
• Ability to organise and prioritise work at all times, including high priority, and high pressure situation