Under Armour – Intern, Customer Relationship Management / Loyalty Marketing

Company
Under Armour
underarmour.com
Designation
Intern, Customer Relationship Management / Loyalty Marketing
Date Listed
22 May 2025
Job Type
Entry Level / Junior Executive
Intern/TS
Job Period
From 02 Jul 2025 - 31 Dec 2025
Profession
Customer Service / Communications
Industry
Retail / eCommerce
Location Name
Central Area, Singapore
Work from Home
Address
Central Area, Singapore
Map
Allowance / Remuneration
$1,100 - 1,300 monthly
Company Profile

VALUES & INNOVATION

At Under Armour, we are committed to empowering those who strive for more, and the company's values – Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality – serve as both a roadmap for our teams and the qualities expected of every teammate.


Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team’s mission of being the best. With us, you get the freedom to go further – no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.


PURPOSE OF ROLE 

Do you thrive on creating engaging experiences for customers across multiple channels?  Are you passionate about building relationships and driving loyalty? If so, then this Members Engagement Rookie role in our South Asia Pacific (SAPAC) CRM team could be your perfect career launchpad!


Job Description

YOUR IMPACT (Job Responsibilities)

In this role, you'll play a key role in crafting and delivering impactful omnichannel communication strategies that enhance the customer journey for our members. You'll work closely with colleagues across the region to develop customer-centric campaigns that drive member acquisition and engagement. This role offers a fantastic opportunity to gain experience in various aspects of CRM and marketing, working with diverse communication channels like email, mobile apps, push notifications, in-store visuals, and more!


  • Support the development and execution of internal and external communication plans across SAPAC for our CRM program.
  • Partner with internal and external stakeholders to manage a wide range of customer engagement activities across touchpoints including CRM, mobile applications, website, retail visual merchandising, digital media, and product content.
  • Analyze campaign performance and use insights to optimize campaigns and member lifecycles, with a focus on increasing engagement rates, repeat purchases, and redemption activity.
  • Take ownership of member acquisition and engagement KPIs, overseeing data analysis and generating regular reports for stakeholders across SAPAC.
  • Proactively manage timelines, deliverables, and communications to ensure everything is delivered on time and to a high standard.

 

QUALIFICATIONS

  • Students with Data science background are preferred
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across different teams and functions.
  • Analytical mind with a passion for data and using insights to improve campaign performance.
  • Ability to prioritize tasks, manage time effectively, and meet deadlines consistently.
  • Strong attention to detail and a commitment to delivering high-quality work.
  • Experience working in a fast-paced and dynamic environment.

 

Bonus Points:

  • Understanding of customer relationship management (CRM) principles.
  • Experience with marketing automation platforms or CRM systems.
  • Understanding of digital marketing channels like email marketing, social media, and mobile app marketing.
Application Instructions

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