The Vessel Studio – Marketing Executive

Company
The Vessel Studio
x-changerepublic.com
Designation
Marketing Executive
Date Listed
21 Feb 2017
Job Type
Entry Level / Junior Executive
Full/Perm
Job Period
Immediate Start, Permanent
Profession
Customer Service / Communications, Design / Creative, Marketing / Public Relations
Industry
Others
Location Name
Oxley Buzhub Hub 1, 65 Ubi Road 1, #02-80.
Allowance / Remuneration
$1,800 - 2,300 monthly
Company Profile

The Vessel Studio is an affiliate company of X-Change Republic, and functions as an independent consultancy that articulates top notch art and graphic design for brands in need of a creative visual boost, by handling the design aspect of all branding components of a project. With at least a decade of creative experience working with brand and race owners, we understand your needs and what the end user seeks. From logos and slogans to campaigns, Creative Director Sherman Tan leads our young and passionate team, bursting with ideas, to deliver accordingly to your timelines and requirements.

The Vessel Studio clients include the Yolo Run, Sundown Marathon, Men’s Health Urbanathalon just to name a few.

X-Change Republic‘s core is rooted in manufacturing OEM apparels for major sporting brands for their retail and event purposes. Currently hosting three main company divisions – Manufacture, Co-Create, and Events, X-Change Republic works directly with clients to brand their apparel collections right from production and manufacturing, to front-end sales and
brand activation through targeted events. The company prides itself on superior quality and customer service, and tasks itself to represent all client brands and companies with the same excellence in professionalism, service and quality. Besides supporting major sporting events with sporting apparel, X-Change Republic also has an event department that conceptualises in-house races such as YOLO Run, Diamond Dash and Run Free. For more information visit http://www.x-changerepublic.com.


Job Description

Marketing Executive 

The role of the Marketing Executive drives both above the line, below the line and through the line campaigns, with huge emphasis on the digital space. The marketing initiatives and strategies range from client specific to event specific to parent-company specific to boost branding and sales/revenue. Key KPIs involve driving awareness, traffic, conversions, and revenue, through on-the-ground brand activation and capitalising on all digital advertising platforms inclusive but not limited to Display, Mobile, Social media, SEM and SEO. It also includes analysis and reporting of campaigns targets, objectives and reviews.

This position reports to the Marketing Manager, but will also be managed by the Managing Partners. The company’s expansion into other countries will give this individual the opportunity to travel if he/she proves him/herself capable enough to handle the foreign markets.

Responsibilities

Contribute effectively in the ideation process for new and existing jobs/campaigns.

Develop effectiveness in marketing campaigns across print, display, mobile, SEM, SEO, and social media engagement though continual execution, measurement and optimization that supports the overall business vision and objectives.

Develop strategies to improve online & social media engagement, CRM sign-ups, increase transaction & revenue generation within given budget across various platforms.

Crafting and copyrighting of press releases and communications on all social media platforms

Manage KPI on conversion of campaigns and also sales targets.

Requirements

Minimum Diploma in related field of study.

Experience in deploying print, display, SEM, SEO, and social media campaigns.

Experience in Digital Performance Marketing and Google Analytics.

Experience in managing marketing driven customer acquisition.

Excellent analytical skills and the ability to make data-driven recommendations to maximize total digital marketing return.

Strong grasp of the overall digital marketing ecosystem in Singapore and the role that digital strategies applies with consumers’ lifestyle, social and consumer trends

Communicate coherently with and manage customers, external stakeholders and partners.

Highly driven, resourceful and independent team player.

Excellent command of the English Language

Excellent interpersonal communication skills

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