Starlight Cosmetics was founded in 2006 and its main business is marketing and distribution of cosmetics brands in Malaysia, Singapore and Thailand. Starlight had successfully launched Benefit Cosmetics in these 3 countries during its contractual period.In Jan 2012, Starlight was appointed the exclusive distributor for makeup artistry brand Laura Mercier USA for the Singapore market.
Our company is a selective 'boutique' distributor and we aim to add value to the brands that we represent through our local knowledge and excellent contacts with retailers and the media.
Marketing Assistant
Responsibilities: Provide marketing support for current (and new) brands in the areas of
1) Marketing Administration
- Maintain a common library of PR/ Merchandising/ Advertising/ Communications
- Perform market, competitor and internal research as agreed with the reporting manager
- Contribute ideas and suggest new initiatives or areas of improvement
- Support marketing events
- Compile photos of promo setups and events; edit video tapes
- Ensure HSA product registration of all products at least one week prior to on-counter date
2) Visual Merchandising & Creatives
Assist in the development of impactful merchandising and creatives to stop traffic and encourage conversion. Ensure consistency in merchandising across counters; POS materials are out on time; visuals are changed (as per product focus or new product launches) and counters are in excellent state
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- Company:
Starlight Cosmetics Pte. Ltd - Designation:
Marketing Coordinator - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce