Snaphunt Pte Ltd – Digital Marketing

• Digital Marketing Expert Required

The Job

Responsibilities working alongside a social media planner:

• Conduct research on current benchmark trends and audience preferences.
• Design and implement a social media strategy that aligns with business goals.
• Set specific objectives and report on ROI.
• Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news).
• Monitor SEO and traffic metrics.
• Email Marketing via Mailchimp
• Analyze social media traffic and monitor overall performance.
• Communicate with followers, respond to queries promptly, and manage reviews.
• Oversee the design of social media accounts
• Stay up-to-date with current technologies and trends in social media, design tools, and applications.
• Create content using Canva.
• Conduct market research and develop marketing strategies.
• Plan social media content.
• Edit and trim content.
• Manage the online community.
• Clean up audio and visual content.
• Assistance Needed
• Developing marketing strategies and plans.
• Monitoring SEO performance.
• Conducting market and trend research.
• Seeking someone with marketing expertise.
• Editing and trimming audio content.

Ideal Candidate

For this role, the following skills are essential:

Core Skills

Social Media Management:

• Proficiency in managing various social media platforms (Facebook, Tik Tok, Instagram, LinkedIn, etc.).
• Experience with social media scheduling tools (e.g. Later.com).

Content Creation:

• Strong writing skills for creating engaging text content.
• Graphic design skills for creating visual content (e.g., Canva, Adobe Creative Suite).
• Video editing skills for producing and editing videos (e.g., Adobe Premiere, Final Cut Pro).

SEO and Analytics:

• Knowledge of SEO best practices and tools (e.g., Google Analytics, SEMrush).
• Ability to analyze and interpret data to drive strategic decisions.

Communication:

• Excellent verbal and written communication skills.
• Ability to engage with and respond to the online community promptly.

Project Management:

• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Experience in setting and achieving specific objectives and reporting on ROI.

Market Research:

• Ability to conduct research on market trends and audience preferences.
• Analytical skills to interpret research data and apply findings to marketing strategies.

Design and Aesthetics:

• Understanding of design principles and trends.
• Ability to oversee and implement design elements for social media accounts.

Technological Proficiency:

• Staying up-to-date with current technologies and trends in social media, design tools, and applications.
• Proficiency in using various digital tools and platforms.

Additional Skills

Marketing Strategy:

• Experience in developing and executing marketing plans.
• Understanding of different marketing channels and strategies.

Community Management:

• Skills in managing and growing an online community.
• Ability to handle customer queries and manage reviews effectively.

Audio And visual Editing:

• Proficiency in audio and video editing software
• Skills in cleaning up and cutting down audio and video content.

Adaptability:

• Ability to quickly adapt to new tools, platforms, and changing trends.
• Flexibility to handle various tasks and responsibilities as needed.

Soft Skills

Creativity:

• Ability to generate innovative ideas for content and campaigns.

Attention to Detail:

• Ensuring accuracy and quality in all content and communications.

Problem-Solving:

• Ability to address challenges and find effective solutions.

Collaboration:

• Working effectively with team members and other departments.
• By possessing these skills, an individual will be well-equipped to excel in this role, ensuring the successful management and execution of social media and marketing strategies.

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