PurpleClick is an Award-Winning digital marketing agency and is amongst the best performing in a flourishing industry in Asia. Founded in Singapore in 2006, PurpleClick has won over 30 awards, including 6 times winner of Marketing Magazine’s Search Marketing Agency of the Year.
PurpleClick has successfully run more than 9000 digital marketing campaigns worldwide for our clients that include SMEs, MNCs and Government Agencies, and achieved results unrivalled by traditional marketing methods.
As the accredited Authorized Partner of Google, Yahoo, Bing, Baidu and Facebook – PurpleClick offers customised, multi-platform search engine, display and interactive marketing solutions to help companies – small, medium and large, improve their marketing effectiveness. We focus on optimising campaigns for performance
If you have the desire and determination to build an exciting career in digital, come and talk to us!
JOB DESCRIPTION
We are looking for Experienced PPC Advertising Campaign Strategist for this position.
Job Duties
- Plan, develop and implement effective digital strategies to drive campaign performance across digital platforms that include but are not limited to: Google, Yahoo-Bing Search Engine Marketing, Google Display Network, YouTube, Facebook and LinkedIn.
- Proactively manage all assigned campaigns and clients’ accounts by supporting all campaign-related requests from internal departments and clients
- Monitor and track performances of campaigns to ensure budget utilization is on track and to achieve the KPIs.
- Undertake relevant and suitable optimization measures to improve campaign performance
- Provide proactive support to Head, Digital Marketing Optimizer and collaborate with PurpleClick’s Account Management Team to deliver excellent client support services which include the following areas:
- Day-to-day support to execute requests from clients
- Trouble shooting campaign issues such as ad visibility, tracking and coding integration, etc
- Create and customize reports as and when they are requested
- Provide periodic review and end of campaign review including written analysis of campaign performance and strategic recommendations for action and improvement
- Enable Adwords and Google Analytics Integration. Provide expert direction to other Digital Marketing Optimizers and Account Managers on GA functions, set-up and integration
QUALIFICATIONS
- 2+ years SEM experience with a strong background of managing paid search campaigns.
- Knowledge of Search Engine platforms, Google Analytics, Search Analysis using site analytics
- Competent use of various paid search platform, relevant campaign management and analytics tools
- Google Adwords Search Fundamental and Advanced Certification
- Experience in creating optimal search (ppc) structures for a wide variety of verticals
- Strong verbal and written communication skills to effectively communicate with different stakeholders through email, phone, written reports and presentations
- Strong command of English to write outstanding copies that resonate with clients’ brand position as well as reflect their competitive advantages.
- Logical, accurate and has zealous attention to detail.
- Ability to organize and prioritize a variety of tasks.
- Strong capabilities in data analysis.
- Strong enthusiasm and self-motivation for out-performing own level of campaign success and exceeding customers’ expectations
- Proficient computer skills including practical knowledge of Powerpoint & Excel functions such as pivot tables, index match, v-lookup
- Experience with other bid management and reporting platforms, facebook, call tracking, and analytics tools would be a bonus
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- Company:
PurpleClick Media Pte Ltd - Designation:
Digital Marketing Optimizer (Dmo) - Profession:
Design / Creative, Marketing / Public Relations - Industry:
Computer and IT