Publicis Communications – Social Media Intern

Through your knowledge, understanding and passion of the social media landscape you will work with the Regional Content Lead and Senior Social Director to support growth and engagement across all social channels and key verticals on behalf of clients. Your creativity and keenness to progress strategically and analytically, will allow you to learn, develop and execute comprehensive social media marketing programs. The Social Media Intern is required to assist in the implementation and maintenance of online social campaigns, as well as support on the wider strategy and planning for the growth of the online communities. You’ll be in contact with fans through clients’ social channels, developing and implementing community strategies, managing community conversations and fostering community spirit. 

You’ll be assisting with:

Content Creation and Calendars

• Master brand local content calendar creation across all campaigns
• Copy writing + creative briefings / Localisations ideation + briefing
• Client service: Client facing content reviews
• Project management: Campaign + always on social
• Content strategy:  Platform / Trend / Market research

Platform Management

• Ownership of managing clients social platforms independently
• Implement online community strategy
• Regularly feedback insights gained from social media monitoring to help evolve social strategy
• Manage communities located in social networking sites including, Twitter, Facebook, YouTube, Instagram and other similar social media channels
• Design and maintain content calendars (full scripting and input on themes). Writing content designed to create passion and engage the brand communities across channels
• Develop understanding of the implication of new social platforms such as SnapChat, Periscope, WeChat, Line, Zalo and KaKao Talk
• Follow social processes and guidelines set out by clients and the internal team
• Ensure all tools are functional and effective in relation to the client’s social and community strategy

Insights/Reporting

• Conduct qualitative competitive analysis on clients and competitors social activity
• Develop a broad understanding of reporting metrics to help improve and strengthen community management activity and social content development
• Regularly review client’s competitors and comparators to benchmark social activity and broaden understanding of social landscape
• Regular reporting to deliver insights and actionable recommendations

Strategy

• Develop and implement social/digital communication strategies and execution of comprehensive social media marketing plans and programs, both short and long range, to support client objectives including setup and execution within social channels
• Support on developing social campaigns of all scales, from mini on-page competitions to support of on-ground activity

Internal

• Attend industry events when required
• Take clear ownership of tasks assigned with attention to details
• Support  regional on campaign development and delivery
• Excellent organizational and time-management skills
• Creating content and supporting in the management and growth of Singapore’s owned social channels

Qualifications

We’re looking for an enthusiastic Social Media Intern with:

• Experience on Facebook, Instagram, YouTube, Twitter and Zalo.
• Copy Writing Skills
• Highly Organised
• Excellent time management skills
• A creative thinker with a strategic approach to content curation
• (Nice to have) Experience working with social listening tools like (for example) Sysomos, Digimind and Sprinklr