Pear Comms develops sales-process-driven solutions with the mission to boost sales productivity of enterprises and sales professionals.
Our flagship product, QuickDesk, is a Cloud-based Simplified Integrated Sales-Engagement Customer Relationship Management (CRM) for businesses and sales professionals to prospect faster, close better and generate greater returns.
We envision to be the choice company for Enterprises in Asia seeking sales solutions.
Job brief: If you live and breathe digital marketing, we want to talk to you. We are looking for a Marketing executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Job function
Plan and manage all web, SEO/SEM, email marketing, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Optimize ad spend and performance
Brainstorm new and creative growth strategies
Collaborate with internal teams to create landing pages and optimize user experience
Collaborate and support offline marketing team to ensure a cohesive and integrated marketing campaign
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with agencies and other vendor partners in the provision of services such as SEO & SEM
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Manage SMS outreach on relevant campaigns towards segmented industries
Manage incoming enquiries on appointment booking and allocation towards the sales team
Manage incoming partner and reseller enquiries. Maintain affiliate partner relations
Content creation for digital assets including website, blogs and social media
Requirements
Degree in marketing or a related field
Proven working experience in marketing
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Bonus
Experience in optimising landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimising Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
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- Company:
Pear Comms Pte Ltd - Designation:
Digital Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Computer and IT