Founded by award-winning directors Ken Yuktasevi (ex-Director, Ong&Ong Experience Design) and Mark De Winne (ex-Director, Relay Room) Parable is a trans-disciplinary creative studio that pushes the boundaries of culture through design — across a myriad of industries. We believe the greatest projects and relationships are the ones that make a positive impact to the way we live.
Our craft is focused on bringing such game-changing concepts and strategies to life through powerful storytelling, human centric design and meaningful experiences. At the core of a Parable design, our search for the meaning behind experiences is driven by a high regard for people. We love spending time with people to understand how our clients can bring new meaning to how people work, rest and play. Our diverse and multidisciplinary backgrounds in strategy, interiors, branding, art, type design, film and photography allow us to weave together a wide spectrum of tools and methods to approach each project outside of their traditional parameters.
We bridge the gap between our clients and their customers by crafting experiences that are not just beautiful, but are integrated expressions of strategy, art and storytelling. Our directors and team members have been privileged to serve a diverse range of clients such as Singapore Airlines, Aurum Land, National Heritage Board, SGX, Salad Stop, Park Hotel Group, GrainTraders, Janice Wong, National Library Board, OCBC, Tanglin Trust, Plentyfull, Luxola, Naumi Hotels, SPH Radio, SPRMRKT and more.
DIGITAL MARKETING EXECUTIVE (Intern / Full Time)
Parable Studio Pte Ltd
www.parable.sg
The Role
We’re looking for a Marketing Executive to join our growing dynamic team — a hungry team player who has the vision to take the studio to greater heights with us through creating inbound content marketing for the studio, and developing marketing strategies for our diverse range of commercial clients.
The role of the Digital Marketing Executive begins with bridging the commercial with the creative. They understand the link between business and brand, and are keen, adept communicators across writing and visual forms. In building strong client relationships, they craft an environment where creativity flourishes — ensuring clear and timely briefings from the client and strategic resources from the studio. They also have a passion to develop social media and marketing platforms/opportunities for Parable and its clients, having a strong understanding of strategies and tactics for B2B and B2C digital marketing. They're sensitive enough to the client’s commercial requirements, and are able to execute the full suite of digital marketing strategies including but not limited to content marketing, social media marketing and content creation, email marketing and website optimisation. Content creation skills in lifestyle Photography, Videography strongly desired.
Creative passion & knowledge:
- Strong understanding of full suite of Digital Marketing processes
- Extremely Social Media-savvy
- Solid knowledge of technical processes and craft skills required in Content Creation for digital channels i.e. Photography and Videography (concept development to execution to post-production). Know when to call the technical expert in, and when they can cover it themselves
- Excellent writing skills for marketing and branding
- Excellent creative judgment and knows what best in class is, actively creating opportunities for the team
- Champions and protects the work to make it as good as it possibly can be
- Works to raise the client’s creative standards
Leadership:
- Have a clear vision for the day to day project tasks in coordinating creative processes for Digital Marketing
- Provide support for Directors in strategy and ideation for clients, and in studio branding and marketing efforts
- Lead by example in delivering creative excellence
- Demonstrate presence and humility as an external and internal ambassador for the studio
- Support Business Development by driving strategic and operational marketing efforts
Relationships:
- Build good relationships with clients and establish trust and credibility, by developing professional respect and personal friendships.
- Builds positive and effective relationships internally to enable creative synergies.
Makes things happen and makes things better:
- Creative and effective problem-solving skills
- Supports their team by effectively removing obstacles and finding a solution to get through them
- Demonstrates the ability to present and persuade client to the studio point of view
- Manages client expectations
- Upholds high standards of creative delivery
Attitude:
- Glass half full – keeps the team motivated the team in difficult situations
- Actively encourages new ways of looking at things and doing things
- Democratic and un-political in the way they work
- Understands that opposing views can occur and actively reconcile differing voices to find the best solution
- Can-do attitude, works well under pressure
Commercially savvy:
- Thoroughly understands the client’s business
- Actively seeks opportunities for business development
- Actively avoids wastage in time and cost to increase studio profitability
- Able to foresee potential challenges and plan contingencies to meet them
Skills & Experience required:
- Tertiary qualified in Communications, Design, Business, Marketing or related fields
- Preferable to have internship experience or 1-2 years in creative industries, business development or marketing, managing clients and stakeholders within creative environments
- Proven successful project management track record
- Passionate about Design, Branding, Art, Culture and Interior Design
- Ability to run meetings, present and sell creative ideas and provide strategic thinking
- Excellent communication and presentation skills
- Team player, able to motivate others towards deadlines
- Proactively contribute to positive studio culture
- Basic proficiency in Adobe Creative Suite (Illustrator, Indesign) would be ideal
Good to know:
- 5-day working week with “blue-skies” policy
- Dynamic, fun-loving and fast-paced team
- Loft-like working environment
- Centrally located at Mohamed Sultan Road
Please note that only shortlisted candidates will be notified.
Related Job Searches:
- Company:
Parable Studio Pte Ltd - Designation:
Digital Marketing Executive - Profession:
Design / Creative, Marketing / Public Relations - Industry:
Creative / Media, Hotel and Accommodation Services, Retail / eCommerce