About Metro Singapore
For the past 60 years, Metro has redefined the local department store concept in Singapore while raising the bar in the retail landscape. Retail business under the stewardship of the late Mr. Ong flourished and grew to become one of Singapore’s major department store chains. Metro Holdings Limited was formed in 1973 and listed on the Stock Exchange of Singapore in the same year. Metro continued to grow its retail business over the years and subsequently diversified into property development, leisure, construction business.
The group’s core businesses today are focused mainly in property and retail, with concentration on the Singapore market and key market regions of People’s Republic of China and Indonesia.
Hallmark of Quality
Since 1957, the hallmark of quality Metro is established on one Design, Quality, Value [DQV] philosophy — and this has become paramount to the formidable staying power of the brand, Metro, even in face of changing times, trends and dynamics in the marketplace.
For 60 years, the DQV philosophy is evident across all departments, ranging from men’s and women’s fashion, kids wear, toys, home and bedding, where every product at Metro is sourced and curated with stringent guidelines in consideration of the DQV fundamental at Metro.
A Brand Trusted by Generations
Today, Metro is an iconic brand that is synonymous with exciting shopping experiences, a store trusted by many generations that have since come to rely on its well-designed offerings and warm service.
Located on Orchard Road, Metro Paragon caters to the well-heeled and sophisticated missy ladies seeking indulgence in beauty, fashion and accessories. Its flagship store, Metro Centrepoint, further elevates the brand’s dominance on Orchard Road, offering its customers one-stop shopping and 6 floors of retail therapy. It’s a shopping destination for the modern family and young urbanites. Located in the Northern residential region, Metro Causeway Point is positioned as a family store for everyone.
Metro remains committed to delivering exceptional value to every shopper in the years to come.
About the Role:
As a part of the Digital Marketing Team, your primary focus will be to assist in development and implementation of campaigns - right from providing campaign ideas, creating content for campaigns across platforms and final implementation - that directly lead to customer acquisition. You must have passion for consumer marketing and research, with strong analytical & creative mindset. Consumer research is also a part of your responsibility and therefore you must be comfortable interacting with customers face to face or virtually.
Responsibilities:
- Assist in development and implementation of multiple sales campaigns across platforms - social media, emails, website, advertising etc
- Help coordinating campaign related changes on the online store with ecommerce teams.
- Assist in launching paid media campaigns
- Develop quality content for email campaigns, ads and web pages.
- Monitor, track performance of the campaign across markets and channels and develop daily, weekly and monthly reports for all the key metrics.
- Undertake qualitative research through surveys, one-to-one interviews etc to get deeper insights into the consumer buying pattern.
- Assist in conceptualizing the creative requirements based on the understanding of the consumer and the market. Collaborate with the creative team for the development of these creative assets.
- Assist in managing the day to day relationship with media and creative agencies.
- Assist the manager with any ad hoc marketing or research projects.
Requirements
- Excellent communication skills
- Proficient knowledge on Microsoft suite, and Adobe Creative Suite
- Have interest in Google Analytics.
- Basic understanding of advertising (CPM, CPC, CPA, CTR, Impressions etc). Working knowledge of ad campaign set up will be a bonus.
- Exposure to email marketing platforms such as Emarsys
- Ability to work under pressure and tight deadlines.
- Able to commit for at least 6 months
Related Job Searches:
- Company:
Metro Private Limited - Designation:
Digital Marketing Intern (Content Creator) - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce