Marriott International, Inc. – Digital Marketing Intern

Internship Description

Marriott International, Inc. is seeking a high potential intern who is passionate and keen to establish a long term career in the hospitality industry.

We create opportunities to develop our interns, allowing you to gain invaluable project experience, hone your leadership & team skills and position yourself for a rewarding career in the hospitality industry and beyond.

We immerse you in an environment with people, places & practices that make up our thriving portfolio. You will experience firsthand the thrills of working with some of the most sought-after hospitality brands & leaders in the world.                                                                                                                 

If you are ready to learn, grow, and help people experience the world like never before, then we are ready for you. What better way to experience Marriott International, Inc. than actually being part of us?

Job Description

Are you a digital native? Do you live and breathe technology and innovation? Do you want experience working with the world’s most luxurious and leading hotel brands like W Hotels, Westin, Aloft, Element or St. Regis? Do you want to be involved in cutting-edge, digital and performance marketing? Do you want to see how social and content marketing can drive a higher ROI and lead to more revenue for brands and businesses?

Join us on a 6 months internship & deep dive with our digital team to strategize, execute and optimize amazing performance and branded campaigns for the best hospitality brands and loyalty program the world loves so much! Marriott’s digital strategies and success have clearly established it as a digital winner among its peers and is globally renowned brand for innovation in the industry. This is an Asia-Pacific role with exposure to our divisions in North America, Europe, Middle east etc. while supporting our regions in South East Asia, Thailand, Vietnam, China, Hong Kong, Taipei, Japan, Korea, Fiji, Australia, Maldives, India etc. in a  role that will support the divisional digital team on marketing strategies and projects while honing your skills on content creation, performance marketing and direct response campaigns, social-analytics on Instagram, Facebook, Twitter, We Chat, earned media with influencers and key opinion leaders as well as other emerging paid and mobile channels.

The intern will work for Marriott’s Digital Marketing team based in the Singapore’s office. Marketing initiatives managed by this role include:

• Digital marketing campaigns for Asia Pacific – mobile apps, branded sites, search, social media, display, email, messaging apps etc.
• Search Engine Optimization (SEO)
• Video curator for Asia Pacific hotels
• New Hotels digital marketing launches
• Digital performance reporting
• Loyalty and Partnerships

The intern will focus on projects and initiatives, including the following:

40% - Digital Marketing and Website Content Management / Site Maintenance

• Support the needs of regional teams and agencies to implement paid digital and content marketing tactics for hotels in Asia Pacific
• Coordinate efforts in property website localization and expansion
• Assist in building landing pages for divisional campaigns, perform website optimizations for SEO
• Curate videos for all Asia Pacific property webpages
• Update strategies on key digital platforms and share best practices to deliver increased presence and incremental revenue to hotels

40% - Social Media

• Leverage on social media tools to ensure hotels have a strong presence on social networks and maximize opportunities in new platforms (Facebook, Twitter, Instagram, WeChat, Line, Tripadvisor, Youtube, etc).
• Monitor buzz for Marriott brands and set up policies for all properties and brands under the Marriott umbrella.
• Generate on-brand content and report on social media performance
• Social media contests and management

20% - Tracking, Analysis and Planning

• Share monthly insights on production, trends, booking and stay patterns as well as channel analysis

Job Knowledge, Skills and Abilities

You should be a high-potential intern who is passionate, committed and keen to establish a career in the hospitality industry and/ or the marketing sector with the following attributes:

• Digital native and fast-learner
• Data driven yet creative, results oriented
• Writes well, articulate
• Enthusiastic and a “can-do” attitude
• Innovative, start-up spirit
• Takes initiative, anticipates needs, very pro-active
• Organized, detail-oriented and deadline-sensitive
• Excellent communication skills; Demonstrates poise, tact and diplomacy
• Experience managing external agencies (e.g. media, creative, social and technology partners etc.)
• Keen understanding of the digital environment
• Proficient in Microsoft Office (namely Excel and Powerpoint, Photoshop would be an added advantage)

Qualification standard

Education

Students pursuing Bachelors in Marketing, Advertising and/ or Communication preferred

Requirements

Singaporean, Singapore Permanent Resident Holder or valid student pass

Prepared to commit to a six months’ internship

Eligible for undergraduate in a Singapore registered university program

Grooming 

All employees must maintain a neat, clean and well-groomed appearance per Marriott standards.