Kimberly-Clark makes the essentials for a better life – with great brands like Huggies® Kleenex® and Scott®. While growing our $18+ billion global business, we help build careers through collaboration, engaging experiences and endless opportunities to work with some of the world’s most recognized brands. And, our 43,000 employees are also changing the world for the better, giving back to communities and causes around the globe. If innovative thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.
Responsible for developing digital media, CRM and eCommerce analytics across all Asia Pacific markets so as to provide insights for media planning and optimization, improving engagement and retention in CRM programs as well as optimizing sales and marketing efforts in eCommerce. This role will work closely with the APAC Analytics and Data Strategy Manager for implementing analytics frameworks and guidance across Asia Pacific markets.
Responsibilities
- Analyze historical digital media performance data and provide insights for optimizing across channels, formats and publishers
- Develop benchmarks for key performance indicators by publishers and channels
- Develop and maintain CRM performance dashboard across markets and generate Regional Acquisition and Retention scorecards
- Develop and maintain Regional e-commerce Sales and Marketing Dashboard
- Create monthly APAC scorecard by market for monitoring Media Performance and Cost Efficiency
- Additionally provide ad-hoc analytics support to Country Digital Leads or Country Marketing Manager
Requirements
- MS Excel fluency is a must have (VBA experience is a plus)
- Any experience with BI tools like Tableau, Qlikview is a plus.
- Previous data analysis experience - media or tech company is a plus
- Good understanding of statistics and analytical mindset
- Highly organized and strong attention to detail
- Comfort with both quantitative and qualitative analysis
- Ability to thrive in a dynamic, fast-paced environment
- Pro-active and willing to learn
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