Kaligo Solutions is operated by Kaligo Pte Ltd., the global leader in innovative travel and loyalty technology. Established in Singapore in 2014 with offices across APAC, Europe, and the Americas, Kaligo Solutions enables 50+ of the world's leading loyalty programs to drive engagement through rewarding travel experiences.
Loyalty programs all over the world turn to Kaligo’s TravelEdge technology to accelerate revenue growth and delight customers. Across hotels, cars, cruises, and activities, the TravelEdge accrual & redemption suite can be quickly integrated into a brand's web or mobile presence. Using the latest e-commerce design principles and a localized experience across 22 languages, the platform consistently achieves market-leading conversion rates for its partners.
Job Description
- Creating and executing integrated digital marketing campaigns across owned, earned and paid channels (ideation, targeting and segmentation, copywriting, visual asset design/creation, platform management, etc.).
- Consolidating customer/marketing data and performing analysis.
- Come up with and execute guerilla marketing campaigns.
- Creating business development and partnership decks for new as well as existing partners.
- Helping define our brand voice, content strategy and run social media campaigns and experiments.
Requirements
- Holds a valid Singapore student pass, Work Holiday pass or a local here in Singapore.
- Polytechnic or Degree students in the fields of Mass Communication, Marketing or Business.
- Some understanding of digital marketing channels (Google, Facebook, Twitter, Instagram, Pinterest, LinkedIn, WeChat, Weibo, Baidu).
- MS Office skills compulsory
- Great oral and written communicator.
- Self-starter and initiative taker
- Any previous experience in digital marketing would be a plus
- Analytical skills would be a plus
- Ability to speak Chinese would be a plus
What You Will Learn
Successful recruits will work on special projects with managers and get to learn a wide spectrum of Digital Marketing, Loyalty Marketing, Lifecycle Marketing, Marketing Management, Analytics the entire customer lifecycle in the travel industry:
- Brand Marketing - Brand building and awareness generation.
- Digital Marketing - Paid and organic search marketing, social and app.
- Loyalty Marketing - Earn and burn cycle of miles and points programs.
- Lifecycle Marketing - Acquisition, engagement and remarketing.
- Marketing Management - Campaign building, management, budgeting and post evaluation.
- Analytics - Analytics from various industry tools to garner insights for refinement and drive better results for future campaigns.
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Computer and IT, Finance, Hotel and Accommodation Services