Kaligo – Marketing and Partnerships Intern

Job Description

• Creating and executing integrated digital marketing campaigns across owned, earned and paid channels (ideation, targeting and segmentation, copywriting, visual asset design/creation, platform management, etc.).
• Consolidating customer/marketing data and performing analysis.
• Come up with and execute guerilla marketing campaigns. 
• Creating business development and partnership decks for new as well as existing partners.
• Helping define our brand voice, content strategy and run social media campaigns and experiments.

Requirements

• Polytechnic or Degree students in the fields of Mass Communication, Marketing or Business. 
• Some understanding of digital marketing channels (Google, Facebook, Twitter, Instagram, Pinterest, LinkedIn, WeChat, Weibo, Baidu).
• MS Office skills compulsory
• Great oral and written communicator. 
• Self-starter and initiative taker + Jack…;
• Any previous experience in digital marketing would be a plus 
• Analytical skills would be a plus
• Ability to speak Chinese would be a plus

What You Will Learn

Successful recruits will work on special projects with managers and get to learn a wide spectrum of Digital Marketing, Loyalty Marketing, Lifecycle Marketing, Marketing Management, Analytics the entire customer lifecycle in the travel industry: 

• Brand Marketing - Brand building and awareness generation. 
• Digital Marketing - Paid and organic search marketing, social and app. 
• Loyalty Marketing - Earn and burn cycle of miles and points programs. 
• Lifecycle Marketing - Acquisition, engagement and remarketing. 
• Marketing Management - Campaign building, management, budgeting and post evaluation. 
• Analytics - Analytics from various industry tools to garner insights for refinement and drive better results for future campaigns.

*Please kindly note that we can’t help you either on Visa or Accommodation

Applications will close on 20th of June