Part of the Interpublic Group, UM is one of the world's largest media service firms providing strategic services and consultancies in the areas of traditional and non-traditional media. They deliver business results for their clients based on integrated communications strategies, intelligent and innovative media campaigns and unbeatable media buying. The company is structured to help its clients take advantage of the new communications environment and has market-leading specialist units in the Digital and Branded Content/Sponsorship arenas, as well as in-house modeling and evaluation expertise. A strong focus on delivering a real return on clients’ media investment underpins everything Universal McCann does. Universal McCann operates out of 150 offices in 130 countries, employing 3,600 staff. UM Singapore, a division of IPG Mediabrands (S) Pte Ltd, is expanding their operation due to new business wins & opportunities. They currently have openings in multiple areas, including Digital and are seeking out the best Talent in the Singapore market to join the team.
Key responsibilities:
•Support in Digital media proposals •Working closely with Media Planners in analysing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective and efficient way possible.
•To collect and analyse information about different media channels such as newspapers, magazines, television, radio, cinema, internet and outdoor media such as posters and digital billboards with regards to consumer behaviour, circulation, audience trends and the impact of different methods.
•You will also be working closely with Media Buyers to negotiate and place all media for existing clients and new business.
•Liaise between creative agencies, media owners, ad serving tools and the planning team.
•Manage advertising campaigns to track success against KPIs, through on-going monitoring and regular campaign optimization.
•Generate post campaign report and analysis. Perform other supporting duties such as generation of client’s spend report, competitive advertising spend report, pre-campaign delivery projection data/report, etc.Required skills & traits:
•Studies in Advertising, Marketing, Business Administration, and/or Mathematics, Statistics preferred
•Excellent written and verbal communication and presentation skills
•Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
•Demonstrated critical thinking and problem-solving abilities
•Great knowledge in Excel & Powerpoint
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- Company:
IPG Mediabrands (Singapore) Pte Ltd - Designation:
Digital Intern - Profession:
Design / Creative - Industry:
Creative / Media