IMS Health Asia Pte Ltd – Market Researcher

Primary Intelligence

(Location: Singapore)

To gain the most critical and accurate market insights, secondary data has to be amplified to shed light on what is really happening with the customer – and why. Using our proprietary tools, IMS Health conducts primary research with physicians, pharmacists, nurses, payers and patients, integrating qualitative and quantitative findings with our secondary data to derive cost-effective solutions, strategic guidance and actionable recommendations.

• Issue-based Market Research 

  IMS Health Primary Intelligence customizes market research, promoting understanding of the market landscape, prediction of the product’s market share and measures and track performance of brand equity and sales force.

• HCP Tracking Studies

  Our Primary Intelligence provides information on your brand performance versus the competition. Identifies the impact of marketing activities on prescription and determines what physicians prescribe in actuality.

• Shopper Insights
  Shopper studies offer the understanding of shopper behavior in pharmacies to increase brand sales.