Hook Coffee is a start-up homegrown in Singapore, striving to revolutionize the way people buy and enjoy coffee and we aim to do this through an interactive e-commerce platform where we roast and sell specialty coffee beans from around the world. In that sense, we’re equal parts Coffee, Lifestyle, and Tech. We’re on a simple yet important mission to make freshly roasted specialty coffee accessible to everyone. Since its launch in Jan 2016, Hook Coffee has grown to be Singapore biggest and most beloved coffee subscription service.
Are you passionate about data and customer communications and combining the two to deliver maximum value to customers through Hook Coffee products? If you are, this role is for you.
This role will see you championing Hook’s CRM activities. You’ll be responsible for all automated and ad hoc customer communications. You will be responsible for designing, producing and delivering a range of timely campaigns to increase customer loyalty, retention and winback. You will love using data to evaluate programme effectiveness, guide decision making and implement robust testing strategies. If you enjoy the sound of working in a fast-growth startup, are able to take change in your stride, can think strategically, act tactically and thrive on winning, then we’d love to hear from you!
Responsibilities
- Map out customers journeys
- Analyses customer data sources to propose suitable marketing strategies for wingback, funnel drop out and lifecycle marketing programs
- Generating additional revenue through ad-hoc winback and seasonal campaigns
- Offer creation and voucher code management.
- Reporting back to key stakeholders
Requirements
- Strong in communication and interpersonal skills
- Highly positive, love speaking and engaging with customers
- Team player, fast learner, resourceful and detail oriented
- Able to commit for at least 3 months or more
- Available to start immediately
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Hook Coffee - Designation:
CRM Intern - Profession:
Customer Service / Communications - Industry:
Retail / eCommerce