Golden Equator Consulting offers business management solutions with strategic and results-driven execution. Our core business focuses on Business Strategy and Digital Transformation with key service areas that spans across Market Entry & Research, Technology & Innovation, Marketing & Creative as well as Operations.
Research work for a major client in the real estate business:
- Better understand the culture, behaviour and patterns of media consumption of the locals in each market.
- Generate audience profile groups.
- Understand the prevailing dominant communications platforms / media channels in each market.
- Collate statistics like mobile penetration, internet penetration, number of users online and on what platform etc.
- Research on property players in 5 markets. The 5 markets are:
China, Singapore, Taiwan, Hong Kong, UK
- The research findings will be a source of reference for the project team to create global digital brand communications and strategy guidelines.
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