Economics Design – Digital Marketing Executive

Responsibilities

• Assist the team in the execution of the overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns of Economics Design and its subsidiaries
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Manage SEO campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
• Works closely with the marketing strategist and the internal marketing team and/or digital agencies
• Submit reports in a timely manner

Qualifications

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C, B2B and B2B2C social media, Google Adwords and email campaigns and SEO/SEM
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Bachelor’s degree in Marketing, Communications, or related field
• Minimum 3 years of experience as a digital marketer or similar role
• Creative thinker and data-driven
• Proven track record of project management and strong attention to detail
• In-depth knowledge of CRM software and content management systems
• Excellent communication skills, both verbal and written
• Organised and self-sufficient