Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.
With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-system. From identifying who the consumers are, to how they make their decisions, Dentsu Aegis Network and its brand businesses of Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum make the best use of today's media mix to bring to life the right communication strategy and deliver the best results for clients.
Position Responsibilities:
· Alongside a Performance Specialist, the Performance Intern will manage day-to-day operations of the Performance specialised Paid Digital Media programs (search, display and social), maintaining a high standard of operational excellence.
· Execute bidding strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPI’s.
· Work closely with search and display vendors to understand their roadmaps and asses opportunities in relation to our clients.
· Devise and Execute A/B tests to drive continuous optimization, bringing learnings in to future campaign activities
· Measure and analyse results. Regular reports on what is working, what is not and propose adjustments to strategies and tactics.
· Understand organizational and product goals and map them to specific project deliverables.
· Partner with other digital channels to align overall strategy and message.
Key Experience & Attributes:
- Experience with tools like DS3, DCM, Facebook Business Manager, Marin, Google Analytics, Adobe Analytics, Atlas Solutions will be good but not necessary
- Interested in managing paid media campaigns for large scale local / regional clients.
- Interested in writing paid search ad copies, trafficking, tagging & executing A/B tests
- High level of Excel knowledge, including pivot tables, charts and formulae desirable but not essential
- Solid quantitative/analytical skills and strong attention to detail.
- Excellent written and verbal communication skills; comfortable presenting recommendations to all management levels as well as coordinating with publishers / key agency partners such as Google, Facebook etc..
- Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment.
Time split:
Media planning and reporting 60%
Managing clients and delivery 20%;
Publisher coordination 20%;
Related Job Searches:
- Company:
Dentsu Aegis Network Singapore - Designation:
Performance Intern - Profession:
Design / Creative, Marketing / Public Relations - Industry:
Creative / Media