About DDB Group Singapore – DDB Group has been Singapore’s most awarded agency for marketing effectiveness, for ten years running. It comprises DDB (brand), Tribal (digital) and Track (data and shopper marketing) working as one to build the most loved brands in the world. We join human insights with smart data to get useful strategies that direct creativity for our clients’ business advantage. Our expertise isn’t tied to a specific system, platform or media channel. It’s tied to well-substantiated convictions on what your brand and consumers need. We are a regional centre of excellence for the DDB and Tribal networks across APAC.
About planning team – The planning team at DDB Group helps to provide strategic steering so the agency’s output achieves maximum impact for our clients; and plays an integral role in winning and growing business.
Planners at DDB are problem solvers and storytellers; there isn't a cookie cutter mould for us, but our combined expertise across brand, communications, digital, social and data makes us unique and effective - equipped with a traditional understanding for a modern environment.
About the role – As an intern within the planning team, you will help to lead the brands in strategy development, from writing the brief to being a source of knowledge and inspiration. You will:
- Develop and present strategic thinking clearly and convincingly, in a manner that is easy to comprehend for any audience
- Work closely with the team to put together a cohesive plan across multiple touch points, from concept to execution, traditional to mobile
- Analyze and assess the effectiveness of your advertising, and whether it works
- Continually strive to develop fresh insight and original thinking which value adds to the brief and work
- Adapt your method of communication to suit the needs of different audiences
You are 'nice and grounded', as with the rest of us DDB-ers, and strive to work in a helpful environment and produce good work.
Specific deliverables
Exploration: Be on the constant lookout for market trends, competitive activity, best-in-class digital and social case studies that keep our teams and clients abreast with what’s going on.
Strategy development: Receive and interrogate briefs from clients. Using modern research techniques e.g. social media monitoring as well as traditional techniques e.g. focus groups, create insights which lead to clear strategies that address client briefs and inspire creative teams.
Creative development: Work with creative teams to ensure that ideas developed are on brief.
Campaign execution / optimisation: Constantly monitor campaign progress and recommend ways in which the campaign could be improved.
The role reports to: Planning lead on your assigned accounts
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DDB Worldwide Pte Ltd - Designation:
Planning Intern - Profession:
Design / Creative, Marketing / Public Relations - Industry:
Creative / Media