The Swiss-based family owned company Bühler is a global, industrial solution provider for processing foods and for manufacturing advanced materials, contributing to food security and high energy efficiency. Around 65% of the worldwide harvested grain is processed on Bühler mills, around 50% of all car taillamps or headlamps are getting metallized on Bühler machines. Every day, billions of people come into contact with Bühler technologies to cover their basic needs for foods, mobility, or communication.
This 6-month marketing internship offers great exposure to the entire B2B marketing funnel in an innovative and modern Swiss industry leader!
Reporting to Southeast Asia Regional Marketing Manager and based at our office in Singapore (Bukit Timah Road / MRT Little India), you will be involved in coordinating and rolling out marketing actions for Bühler in Southeast Asia (11 countries).
Your actions will aim at reaching potential customers across the entire Bühler product portfolio, contributing to the sales of entire plants, stand-alone machines, digital products and aftersales services.
You will collaborate on a daily basis with the regional management and marketing team of Southeast Asia as well as with product and communication teams based in Europe and China.
Duties and Tasks:
- Market intelligence & Customer Relationship Management (CRM)
- Research and analyze market data in a variety of sectors.
- Help sizing market opportunities.
- Filter and identify potential customers.
- Create leads for the sales teams through CRM system.
- Design and deploy Marketing campaigns for Southeast Asia markets.
- Launch communication and lead generation campaigns as part of headquarter, regional or country initiatives.
- Organize Bühler PR efforts and press campaigns.
- Launch emailing and social media campaigns.
- Coordinate events: seminars, conferences, exhibitions.
- Coordinate concept and booth design with suppliers.
- Drive organization until event.
- Ensure proper lead dispatch to sales teams after event.
- Monitor results, cost and report.
- Create content: articles, videos, sales support documentation.
- Organize the localization of content for publishing in Southeast Asia.
- Coordinate the creation of made-in-SEA content (success stories, reference videos, event coverage).
- Monitor respect of branding and marketing corporate guidelines across supports.
Who we are looking for:
- Currently pursuing or completed Diploma/Degree in Marketing, Communication or Management.
- Available for 6 months internship.
- Prior exposure to Marketing, Emarketing, Communication or market study projects is a big plus
- Fluent English spoken and written (content creation).
- Skillful at Microsoft Excel and Powerpoint.
- Knowledgeable about Adobe Photoshop and Indesign is a plus.
- Good interpersonal and communication skills
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