BSH Home Appliances is one of the world's leading home appliance companies and the largest home appliance manufacturer in Europe. With an extensive portfolio of 11 brands, BSH manufactures appliances for a wide range of consumer needs. Alongside the global brands Bosch, Siemens, Gaggenau and Neff, the brand portfolio includes the local hero brands Thermador, Balay, Coldex, Constructa, Pitsos and Profilo, as well as the Junker label. Leading the way all over the world.
Founded in Germany in 1967 as a joint venture of Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich), BSH has been 100% owned by the Bosch Group since January 2015.
We have grown enormously in our over 50-year history. From our roots as a German exporter, we’ve evolved to become one of the world's leading home appliance manufacturers with 39 factories worldwide. Our product portfolio ranges from large home appliances – such as cooktops, ovens, extractor hoods, dishwashers, washers, dryers, fridges, and freezers – to small home appliances, such as vacuum cleaners, espresso machines as well as small kitchen appliances.
Our employees are the basis for our success.
About the role
We are looking for a creative and proactive Marketing intern to join our team for a 6-month internship. This role offers hands-on experience in digital marketing, AI-powered content creation and campaign execution – both online and on-ground. The ideal candidate is eager to explore how technology and creativity can be combined to engage consumers and strengthen brand presence.
Job Description
- Leverage AI tools and design platforms to develop engaging digital content for social media and B2C marketing.
- Support the planning and executing of marketing initiatives across online and offline channels, including brand activations and roadshows.
- Collaborate with the in-house Digital Hub team to enhance website content, layout, and user experience.
- Work with media agencies to plan, execute, and optimize paid media campaigns across relevant channels.
- Prepare post-campaign performance reports and provide key insights to team.
- Communicate and coordinate with countries for cross-market projects, when needed
- Support ad hoc tasks and special projects, including multi-department initiatives, exploratory business opportunities or business strategy presentations to senior management as required.
Requirement
- Undergraduate in Marketing, Communication, Business or a related field.
- Strong interest in digital marketing, brand activation and AI-driven creativity.
- Familiarity with Adobe Photoshop, AI content tools such as Canva, Capcut and basic design/video editing platforms.
- Good understanding of consumer engagement trends across social media and on-ground touchpoints.
- Curious, fast learning, and resourceful with strong communication, teamwork and organizational skills.
Self-motivated, detail-oriented and able to handle multiple tasks effectively in a fast-paced environment.
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BSH Home Appliances Pte Ltd - Designation:
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Bishan