BFT Kampong UBI – Community & Offline Activation Intern

Role Overview

As our Community & Offline Activation Intern, you’ll work directly with the founder to build a deeper, tighter, and more energised member community. Your role will be hands-on, grassroots, and highly creative — activating the BFT brand in the physical world through pop-ups, events, and connection-based experiences both inside and outside the gym.

Key Responsibilities

1. Community Engagement (Internal)

• Create and execute ideas that build deeper bonds between members (e.g., member shoutouts, birthday surprises, challenges, theme days).

• Drive attendance and participation in gym events and social gatherings.

• Assist in onboarding new members and making them feel part of the tribe from day one.

• Work closely with the Club Manager to identify disengaged members and initiate personal reactivation campaigns.

2. Offline Brand Activations (External)

• Plan and support on-ground marketing events like MRT pop-ups, referral drives, office outreach, and collab activations with local businesses.

• Assist with logistics, setup, and operations of outdoor or in-club campaigns.

• Be the “face” of BFT Kampong Ubi in external activations and help collect leads during such events.

• Support follow-up processes with the sales and ops team after events.

3. Creative Input & Content Support

• Collaborate with the content team to brainstorm member features, event coverage, or behind-the-scenes moments.

• Capture community-oriented content from day-to-day life in the gym (with guidance).

• Contribute ideas to our Telegram community, social media pages, and in-gym noticeboards.

4. Founder Support

• Join weekly check-ins with the founder for planning and strategy sessions.

• Participate in brainstorming future partnerships, collabs, or formats to bring the BFT brand to life.

• Share feedback and learnings from ground-level engagement to influence strategy.

Who We’re Looking For

• Fitness background required – you must either be pursuing or have experience in personal/group training, sports, or wellness.

• Passion for community, creativity, and making people feel seen and included.

• Hands-on personality – you enjoy setting things up, taking initiative, and jumping in.

• Comfortable interacting with strangers, members, and potential partners.

• Great communicator (in-person and digitally), with strong organisational skills.

• You love the gym environment and naturally vibe with coaches, members, and sweat culture.

What You’ll Gain

• Direct mentorship from a founder building high-performing boutique fitness brands.

• Real-world experience in fitness business, community building, grassroots marketing, and event execution.

• A strong network in Singapore’s fitness and wellness industry.

• Opportunity to extend to a full-time role post-internship based on performance.