- Medium and Small Enterprise (SME)
- European culture of the founders
- Start-up operating in the field of trading (import) and distributing innovative lifestyle solutions.
- Products: Beverages with relevant dispensing solution
- Market: Hospitality industry (B2B) & Consumers (B2C).
CANDIDATE PROFILE
- Age: 25 years minimum
- Educational background: a minimum of bachelor level in marketing and communication - Master degree will be appreciated.
- Experience in the implementation and execution of brand/ product strategy, positioning and promotion with strong interest in wine culture.
- Experience in marketing events and fairs with ability to demonstrate strong project and time management skills.
- Ability in working within multicultural business environment.
- Fluent in English, both spoken & written - French will be appreciated.
REQUIREMENTS FROM THE COMPANY
- Minimum 6 months commitment.
- Knowledge or interest of consumer lifestyle habits as well as wine and food.
- Commercial and business minded.
- Eager to learn and grow. You are excited to learn new tools and stretch the boundaries of your comfort zone and you enjoy seeing those around you doing the same.
- Close attention to detail and capability of working under pressure. You know that quality requires discipline and attention to the nitty-gritty stuff, and you know how much it matters.
- Fun to work with. We take fun very, very seriously.
- Excellent communication, attitude and presentation skills.
- Multicultural business environment.
- Computer literate in graphic design, print production process and digital marketing (on-line social media) with proficiency in Microsoft Office Suite as well as Photoshop/ Adobe
- Highly energetic, results-oriented and teamwork builder.
- Ability to travel overseas
- Report to the General Director.
- Wide range of responsibilities.
- Liaise with other operational departments.
- Drive the launching of a lifestyle dispensing solution in Singapore and SEA markets.
- Promote solution by using on-line and print media coverage.
- Deliver the marketing strategies to support solution-based-selling, drive business opportunities and stimulate sales for the organization.
- Create, implement and manage communications activities to generate product awareness, brand identity, benefits and promotion to customers, trade, industry and media through product launching and marketing collaterals.
- Build and manage media and public relations; drive development and implementation of media strategies; publication through media promo such as banner, media press release, press conference, media gathering, media ads and newsletter publication.
- Track consumer and market insights by conducting consumer research.
- Partner with clients to define business needs and objectives, crafting appropriate communication strategies and identifying appropriate marketing tactics to achieve business goals.
- Identify cost effective communication methods to raise the external image and messaging for the dispensing solution and its product lines in Singapore and ASEAN region.
- Develop a digital marketing social media strategy and deliver messaging using a variety of tools, including events, brochures, web, video, info-graphics and social media.
- Coordinate media relations outreach activities including preparation and editing of media materials such as press releases, backgrounders, fact sheets, as well as the collection and analysis of media coverage.
- Lead internal communication by sharing marketing activities and project successes with internal stakeholders.
- Manage budget/cost to plan of assigned business (i.e. advertising, promotion campaign, customer presentations, web, etc).
- Developing promotional trade-up and add-on programs.
- Handling of specific tasks requested by the General Director.
As duties and responsibilities change, the job description will be reviewed and amended in consultation with the job holder.
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