Adknowledge Asia Is a joint venture between Adknowledge, a US-based marketing technology company, and Axiata, a pan-Asian telecom and ecommerce company. Its headquarters is in Singapore and it currently has 140 people in eight countries around APAC. The goal is to be the market leader atrunning data-driven social and video campaigns, with at least 10% market share by 2018 (at least $300m in media spend per year).
AdParlor is the lead platform being used to scale the business in Asia. AdParlor is built on top of major social and video platforms (e.g. Facebook, YouTube) to help advertisers run campaigns efficiently and effectively across multiple social media and digital video platforms.
Data Initiative. In addition to numerous features and functionalities that AdParlor offers to outperform competitors, Adknowledge also works with data partners such as telcos and credit card companies, using their data to ensure that ad campaigns outperform the market and provide better insights. This helps AdParlor to win more business and make better margins.
Key Duties:
- Research and prepare briefs on advertising channels across trade publications, social, search
- Co-ordinate activities at external trade-shows and in-house events activities across the Asian region
- CRM database entry, maintenance and segmentation
- Prepare reports and analysis on lead generation activities
- Sourcing of relevant B2B contacts for the company’s target market
Requirements:
- Marketing undergraduate degree (if part-time student - at least 75% completed)
- Excellent skills in MS office applications (Powerpoint, word, excel)
- A solid understanding of social media and marketing channels
- Strong ability to communicate
- A basic understanding CRM systems
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- Company:
AdParlor Asia (www.adparlor.asia) - Designation:
Client Leads and Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Creative / Media