A.Menarini Asia Pacific Pte Ltd – Regional eCommerce Digital Marketing Intern

Accountability Statement/Summary 
As part of the Regional E-Commerce team, which was newly set up in 2024 with the mandate to build a sustainable channel for A. Menarini Asia-Pacific, the Regional E-Commerce Digital Marketing Intern is responsible for driving E-Commerce sales volume across key lead markets. S/he has to ensure operational excellence in digital merchandising, which involves collating best practices and translating them into conversion-driving local executions, specifically targeting the optimization of EC A+ content and social commerce strategy. Furthermore, the role is accountable for providing data-driven strategic support and ensuring seamless project execution across complex, cross-functional business initiatives. 

This is a hands-on role, which requires agility and a curious mind to excel in this internship.

This is an exciting opportunity to support the growth of A. Menarini E-Commerce business in Asia Pacific at a time when the company is increasing investments to future proof a strategic channel for the future.

Key Learning Outcomes / Key Project Milestones:

• Consumer engagement to scale E-Commerce sales

Collate best practices for Digital Commerce campaigns and EC A+ conversion-driving content.

Optimize Social Commerce & MarketPlace stores and product listings.

Key Projects:

1. Desktop research report: deep dive into lead markets’ shoppers’ behaviors, trends and best practices for Digital Commerce campaigns. (monthly)

2. Content Development: propose and develop EC A+ content for new product launches and content enhancements of existing products (1 refresh every 6 months).

3. Store & product listing audits: based on guidelines (existing + propose new) and follow through with market PICs (quarterly)

• Commercial acumen

Generate data-driven insights and understand how that translate into decisions to drive commercial outcomes. Understanding the strategies applied in a competitive environment.

Key Projects:

1. Insights Generation: develop insights on a monthly basis from internal Power BI and third party dashboards and recommend action plan for the lead markets. (monthly)

• Business management skills

Experience how strategic investments and operational excellence’s impact on the E-Commerce business.

Gain understanding on how to market a product in an ethical environment.

Key Projects:

1. Attend meetings with local EC leads / enablers.

2. Propose tweaks to operational plan (investment allocation, promotion mechanics) based on data & analytics, which is in line with the local regulations. (weekly/monthly)

3. Support China cross border e-commerce (CBEC) on campaigns.

• Stakeholder Management

Work with key stakeholders across the organization including marketing, medical, regulatory in the regional office and key countries and external stakeholders such as vendors.

Key Projects:

N.A. (linked to projects above)

• Project Management

Coordination and facilitation of different crucial elements of a business plan execution.

Key Projects:

N.A. (linked to projects above)

Preferred Profile:

• Undergraduate students of Business/Marketing

• Well verse in Excel, PowerPoint, video and image editing software

• Strong data & analytic skills

• Enjoys online shopping, well versed in Shopee/Lazada/Tik Tok mobile apps

• Strong interest in influencer marketing

• Excellent communication skills

• Able to thrive despite challenges while adopting a positive attitude under pressure

• Able to work both individually and as a team player

• Self-motivated and self-starter, with a strong work ethic and a sense of confidentiality

• Possesses cross-cultural awareness and high emotional intelligence

• Articulate, deadline-driven, flexible with self-reliance to work in an empowered environment

• Strong desire to learn along with a strong sense of ownership.

• Prior experience in a pharmaceutical or consumer healthcare organization will be an added advantage