Annabella Patisserie Trading Pte Ltd – Sales Officer

Annabella Patisserie Trading Pte Ltd is a well-known Japanese-French inspired artisanal bakery and confectionery based in Singapore.

Here is an overview of the company:
Core Identity & Specialty

• Concept: Blending Japanese precision and finesse with classic French pastry techniques.
• Signature Products: Renowned as a premier specialist and high-volume manufacturer of hand-crafted macarons (known for being lower in sugar and featuring unique local/fusion flavors like Yuzu, Lychee Rose Martini, and White Truffle), alongside delicate Japanese light-cream cakes, log cakes, tarts, and innovative treats like bottled pancake batter mixes (Pan-Tastic Pancakes).

Operations & Market Presence

• Commercial Reach: Operating as a major commercial manufacturer and supplier, providing fine pastries and custom-branded solutions to retail consumers via e-commerce/online delivery, major shopping mall outlets (such as Causeway Point and Compass One), as well as bulk and wholesale supply to hotels, restaurants, cafes, and caterers across Singapore.
• Certifications: Products are certified Halal (under the Whole Plant Scheme), catering to a wide and diverse consumer demographic in the region.

Position Overview

• Job Title: Sales Officer / Business Development Executive (Franchise & Delivery Expansion)
• Department: Business Development & Sales
• Location: Singapore (Field & Office)
• Commitment: Full-time
• Compensation: Basic Salary + Attractive Performance Bonuses & Commissions

Role Summary
We are looking for an ambitious, driven, and results-oriented Sales Officer to spearhead the expansion of our brand's cloud/grab-and-go franchise concept. In this high-impact role, you will partner with local cafes, minimarts, and independent retail spaces across Singapore to set up integrated Grab and Foodpanda delivery/pickup storefronts. If you have a passion for retail partnerships, a talent for closing deals, and are motivated by uncapped earning potential through performance bonuses, we want you on the team!
Key Responsibilities

• Partner Acquisition & Outreach: Identify, prospect, and pitch local cafe and minimart owners on hosting our franchise/delivery-optimized product lines on major delivery platforms (GrabFood, Foodpanda).
• End-to-End Onboarding: Guide partners through the entire setup process—from initial agreement and inventory consignment to menu/catalogue integration and staff orientation.
• Relationship Management: Build strong, collaborative relationships with existing partner merchants to ensure high operational standards, optimal inventory levels, and maximized sales performance.
• Market Expansion: Map out target territories across Singapore, scout high-potential neighborhoods, and execute localized outreach strategies.
• Sales Targets & Reporting: Track daily/weekly outreach metrics, close deals against monthly targets, and provide regular pipeline updates to management.

Requirements & Qualifications

• Sales Drive: Proven experience in B2B sales, field sales, business development, or merchant acquisition (F&B or retail experience is a strong advantage).
• Earning Motivation: Highly self-motivated, resilient, and eager to thrive in a target-driven environment where hard work is directly rewarded with lucrative performance bonuses.
• Communication Skills: Excellent interpersonal, negotiation, and pitching skills, with the ability to build rapport quickly with small business owners.
• Mobility & Organization: Independent, resourceful, and comfortable traveling across Singapore for field meetings and partner visits.
• Tech-Savvy: Comfortable navigating digital ordering platforms, POS systems, and CRM tools.