EduStar was founded in 2015 in Singapore, born from a shared vision among a group of educators from NUS, NTU, MOE-registered teachers, and IB-certified instructors.
At the time, the founders noticed a growing gap in support for students navigating both international curricula (IB, IGCSE, A-Level) and Singapore’s rigorous local system (PSLE, O-Level, IP, JC). Many families struggled with academic planning, study strategies, and pathway decisions, and high-quality, personalised guidance was scarce.
To address this need, they established EduStar as a centre that combines academic excellence, global educational perspectives, and results-driven teaching methods.
About the Role
We’re looking for a creative and driven Social Media Intern to join our team. You’ll play a key role in creating engaging post and video content, growing our social media presence, and bringing our brand story to life across platforms.
As we expand our reach, we are looking for someone who is bilingual (English & Mandarin) and possesses a deep understanding of the Chinese social media landscape, specifically Xiaohongshu (小红书). This role is ideal for someone who loves storytelling, understands cross-cultural trends, and is comfortable both behind and in front of the camera.
Key Responsibilities
Content Creation & Social Media
Plan, create, and publish poster and short-form video content for Instagram, Facebook, and Xiaohongshu (小红书).
Write engaging captions in both English and Mandarin tailored to the specific audience of each platform.
Develop creative concepts aligned with brand voice and marketing goals.
Stay updated on local and international social media trends and adapt viral formats into content.
Assist in managing social media accounts (posting, captions, community engagement).
Videography & Editing
Film high-quality video content using smartphone or camera equipment.
Edit videos using tools such as CapCut (or Jianying 剪映), Adobe Premiere Pro, or similar.
Ensure content is optimized for each platform (format, timing, hooks, and localized subtitles).
On-Camera Presence
Confidently appear on camera when required (vlogs, tutorials, or trend challenges).
Collaborate with the team to execute creative ideas and campaigns.
Creative & Marketing Support
Brainstorm and contribute ideas for campaigns and content series.
Support product launches and brand storytelling initiatives.
Requirements
Language Proficiency: Professional fluency in English and Mandarin (written and spoken) to create content and engage with a bilingual audience.
Platform Expertise: Strong knowledge of Xiaohongshu (小红书) ecosystem, including its unique aesthetic, algorithm, and hashtag trends.
Social Media Native: Highly familiar with Canvas, Instagram Reels, and current viral trends.
Technical Skills: Competent in content creation using canvas and video editing (CapCut/Jianying, Premiere Pro, etc.).
On-Camera Confidence: Comfortable filming and being the "face" of the brand in videos.
Creative Mindset: Proactive, experimental, and has a keen eye for visual storytelling.
Team Player: Excellent communication skills and a positive, collaborative attitude.
Kindly note that only shortlisted candidates will be notified.
Related Job Searches:
- Company:
Edu Star Academic Centre Pte. Ltd. - Designation:
Social Media Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Early Childhood Care and Education - Location:
Rochor