About the Company
Hethena is a consumer health-tech venture created by Horizon Labs. Built with the support of Horizon Labs’ product, growth, design, and operations teams, Hethena focuses on making health insights more accessible, actionable, and useful for everyday users.
Through the Hethena platform, we help people better understand their health by bringing together health data, insights, and guidance in a clear and user-friendly experience. The platform is designed to make it easier for users to access relevant health information, interpret results, and take more informed next steps in their wellness journey
About The Role
Lead Hethena's social presence end-to-end — building the strategy, voice, calendar, and content direction that turn health and AI ideas into social content people actually want to engage with.
What You'll Do
• Own the social content strategy, calendar, and voice across all channels.
• Build content pillars, campaign angles, and format strategies that make Hethena feel clear, human, and trustworthy.
• Lead content planning and production with interns and creative partners, with a focus on strategy, direction, and consistent shipping.
• Track trends, formats, platform changes, and competitors, then turn insights into testable content angles.
• Own social performance reporting and iterate based on what is working.
• Build relationships with creators and partners to extend Hethena's reach when relevant.
What We Look For
• At least 1 year of relevant experience in social media, content strategy, or marketing for a consumer or health/AI brand.
• Strong writing and a clear point of view on what makes social content work.
• Strong awareness of the social media world, including viral trends, platform behavior, creator formats, and what audiences are currently engaging with.
• Comfort using AI tools and AI agents like Claude or similar tools to speed up ideation, production, testing, and analysis.
• Ability to think beyond recording content and focus on strategy, positioning, messaging, and performance.
• A portfolio of social, content, or campaign work you can speak to in detail.
Why Apply
Health and AI are both complex spaces, and Hethena needs a social lead who can make them feel clear, human, and worth following. Your strategy, content direction, and understanding of online culture will directly shape how new audiences first discover and trust the brand.
Required skills: Claude, Other AI Tools, Content strategy, Content writing, Marketing, Analytics, Notion, Social Media Management
Stipend: SGD 3000 - 4000 /month
Duration: 12 months
Select your preferred Associate position
Prepare your Resume (pdf) and 1-min Intro Video (Loom link only)
Complete and submit the Hethena Internship & Associate Application form.
Apply URL: https://equatorial-script-ad5.notion.site/8aaccc3d00434d178c3a7e00660caced?pvs=105
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