SPH Media Limited – Chinese Media Social Media Intern

As a Social Media Intern, you will be at the forefront of our digital engagement strategy. You will play a key role in helping Lianhe Zaobao connect with our online audience, grow our social media presence, and discover new ways to tell our stories. This is a hands-on role that is dynamic and not desk-bound, perfect for someone who lives and breathes social media, has a keen interest in current affairs, and is fluent in the Chinese language.

Key Responsibilities

1)Content Creation & Curation:

Assist in creating engaging, platform-specific content (text, image, video) for our social media channels (e.g., Facebook, Instagram, Twitter/X, and Chinese platforms like 微信 WeChat and Xiaohongshu), using tools such as Canva and Capcut. 

2) Community Management:

Monitor social media channels for comments and messages, and assist in engaging with our audience in a timely and professional manner.

3) Help identify trending topics and conversations relevant to Lianhe Zaobao’s coverage.

4) Assist in preparing regular reports to share insights and recommendations for improvement.

5) Strategy & Planning:

Participate in brainstorming sessions for social media campaigns and content calendars.

Fluent in written and spoken Chinese (Mandarin) is a must, with the ability to craft nuanced and culturally appropriate copy. 

Proficient in English to understand internal communications and broader market trends.

A keen interest in news, current affairs, and Singapore's social and cultural landscape. 

 An active user of multiple social media platforms with a good understanding of what makes content engaging. 

 Basic skills in graphic design (Canva, Photoshop) and/or video editing (CapCut) are a strong advantage.

A proactive, creative, and detail-oriented team player with a willingness to learn.