Octopus Distribution Networks (ODN) is a leading beverage company specialising in distribution and brand development across Southeast Asia. Since 2002, we’ve been pioneering progress in the region’s dynamic beverage landscape— backed by strong operations and a clear focus on innovation, efficiency, and sustainability. We prioritise our partners to grow with agility and confidence in an ever-evolving market.
Beer Category Marketing Intern — Job Description
About the RoleYou’ll be the boots on the ground, the eyes in the aisles, and the pivot point between brand ambition and marketplace reality. As a Beer Catergory Marketing Intern, you’ll support the Sales Marketing team in bringing our beer brands to life in the channels that matter — from retail shelves to on-trade taps. You’ll be exposed to real campaigns, promotional execution, shopper insights, point-of-sale systems, and the mechanics of what gets liquid seen and sold.
Key Responsibilities
- Activation & Execution: Support development and execution of trade marketing plans across channels — on-trade pubs/bars and off-trade grocery & convenience stores — ensuring materials and displays are installed correctly and on time.
- Point of Sale Management: Coordinate and track POSM (point-of-sale materials) from order through delivery to stores and outlets.
- Retail & Sales Support: Work with Sales/Business Development teams to align on activity schedules, promotional calendars, and planogram placement.
- Data & Reporting: Monitor weekly depletion data, track competitive activity, and assist in synthesising insights for internal reporting.
- Campaign Coordination: Assist with logistics, vendor coordination, and project timelines for below-the-line trade campaigns, seasonal pushes, and product launches.
- Event Support: Help plan and support sampling, in-store tastings, and channel activations that drive engagement and trial.
- Cross-Functional Collaboration: Work with commercial, brand, eCommerce, and analytics teams to ensure execution aligns with broader marketing and business objectives.
What You’ll Learn
- Trade planning and execution in a fast-moving consumer goods environment.
- How to convert data into actionable trade decisions.
- Shopper & outlet behaviour insights across channels.
- Project management, stakeholder coordination, and cross-functional communication.
Who We’re Looking For
- Currently pursuing or recently completed a degree in Marketing, Business, Communications, or related field.
- Passion for beer, beverages, and consumer trends — you know fuller from lighter, and seasonal from year-round.
- Highly organised, self-motivated, and comfortable juggling multiple priorities in a dynamic, execution-driven role.
- Excellent communication skills and attention to detail.
- Proficient with Microsoft Office (Excel/PowerPoint/Word).
- Bonus: familiarity with data dashboards, basic analytics tools, or retail execution software.
Commitment & Location
- Full-time internship, typically 6 months (specific duration negotiable).
- Based in headquarters, with occasional market visits to retailers and outlets.
Kindly note that only shortlisted candidates will be notified.
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- Company:
Octopus Distribution Networks Pte Ltd - Designation:
Marketing Intern - Profession:
Food Services / F&B - Industry:
Food Services / F&B - Location:
Geylang