CrochetSG.com is a vibrant, passion-driven Singaporean brand specializing in the craft of crochet flower bouquets, blending artisan tradition with a modern, creative team culture that appeals to both professionals and fresh graduates seeking a purposeful, dynamic environment.
Company Overview
CrochetSG.com began as the heartfelt vision of a 60-year-old grandmother in Singapore, who turned her lifelong love for crochet into a flourishing business. The company is dedicated to sharing the joy and beauty of crochet, focusing on meticulously handcrafted flower bouquets that have garnered widespread acclaim and more than 80 five-star reviews on platforms like Carousell and Google. The brand is still in its foundational stage and fosters a start-up spirit that welcomes innovation and creative input from every member.
Team Culture and Values
The team is a close-knit, multi-generational group, blending the wisdom and artistry of seasoned crocheters with the creativity of younger professionals in areas like digital marketing and social media.
Stories from the team highlight personal growth, experimentation, and the joy of customer appreciation, fostering a deeply purposeful work environment.
The ethos centers on resilience, creativity, and happiness, with a belief that each handcrafted item can brighten lives and empower artisans.
Daily routines celebrate flexible work, innovation, and hands-on teamwork, ideal for those who thrive in collaborative, small-team setups.
Opportunities for Professionals and Graduates
Professionals can make meaningful contributions—whether in crafting, marketing, content creation, logistics, or customer engagement—helping shape a young brand’s trajectory from the ground up.
New graduates are encouraged to experiment and develop their talents across a variety of roles, gaining versatile skills in art, business, and digital platforms.
Working here offers a chance to connect directly with customers, innovate new products, and be part of a passionate movement to put locally made handicrafts on the map.
Why Join CrochetSG.com?
Contribute to a meaningful mission—spreading happiness with every handcrafted flower.
Be part of a transparent, supportive startup where ideas are valued and every contribution counts.
Learn from experienced artisans while gaining hands-on exposure to eCommerce, marketing, and creative content production.
Help build a brand that celebrates tradition, creativity, and the joy of beautiful work.
CrochetSG.com invites anyone—experienced professionals and passionate graduates alike—to join a growing creative family, contribute to joyful art, and shape the next chapter of Singapore’s artisanal scene
About the Role: We are looking for a creative content creator to support our crochet flower business in producing engaging short videos for TikTok and Instagram.
Key Responsibilities:
- Shoot and edit short-form video content (mobile phone acceptable).
- Use CapCut or similar tools for editing.
- Learn and apply our brand’s content style.
- Keep up with trending formats, sounds, and ideas on social media.
Showcase crochet flowers in fun and creative ways.
Requirements:
- Interest in video creation and editing.
- Basic knowledge of TikTok/Instagram content.
- Willingness to learn how content works and improve along the way.
- Passion/interest in crochet and flowers is a bonus!
Related Job Searches:
- Company:
CrochetSG - Designation:
Content Creator (Short Video – TikTok & Instagram) - Profession:
Design / Creative - Industry:
Retail / eCommerce - Location:
Toa Payoh