Company
MORNING (Akronym Pte. Ltd.)
drinkmorning.com
Designation
Marketing Intern (Strategy)
Date Listed
04 Aug 2023
Job Type
Entry Level / Junior Executive
Intern/TS
Job Period
Immediate Start, For At Least 3 Months
Profession
Marketing / Public Relations
Industry
Retail / eCommerce
Location Name
240 MacPherson Road, #02 02, Singapore 348574, Singapore
Address
240 MacPherson Rd, #02 02, Singapore 348574
Map
Allowance / Remuneration
$1,000 - 1,500 monthly
Company Profile
Morning was founded by two passionate individuals who were united by a common mission to bring finesse, convenience and quality, directly into the homes of coffee-lovers. We manufacture and sell premium coffee machines like the Morning Machine with advanced features brewing features, durability, and design aesthetics. To work with the machine, we developed a user-friendly mobile application that enables customers to remotely control their coffee machines, adjust settings, and personalise brewing options. To bring these all together, we launched an e-commerce marketplace offering a wide selection of coffee capsules from specialty coffee roasters from around the world.
Job Description
Strategic Marketing
- Own and develop the brand, pricing, go-to-market strategies for existing and new markets, and contribute to evolving strategic think pieces.
- Identify business challenges and opportunities and take the initiative to develop new marketing strategies and approaches to address
- Ability to evaluate the performance of the company from an overall business perspective.
Product Marketing
- Generate and leverage market research and competitive analysis to develop market-specific GTM strategies.
- Work with product team to articulate the value proposition and product positioning that speaks to target audience segments.
- Define the overall content and communication strategy in line with best in class marketing principles and work closely with the content marketing manager to execute.
- Work with external agencies to develop creatives/campaigns and roll them out across identified channels.
- Develop market-specific partner playbooks and tools to drive sales via our B2B channels
Customer Relationship Marketing
- Review and optimise existing customer databases and architecture. Derive trends and insights to identify potential customer segments and opportunities.
- Review and develop customer communication journey and nurture paths with an objective to increase acquisition and loyalty.
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MORNING (Akronym Pte. Ltd.) - Designation:
Marketing Intern (Strategy) - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce - Location:
Geylang
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