Latte Marketing – Marketing Channel Manager

• Experience with Public Relations and media relations.
• Can create end to end campaigns.
• Experience with creating quality channels, looking for quality channels, and monitoring performance.
• Knows how to make something (product, brand, service) viral/publicity campaigns.
• Experience with email marketing, Pay-Per-Click Marketing, Social Media Marketing, Affiliate Marketing, Influence Marketing, SEO, Blogs, Guest posting, Sponsored Content, Comments marketing, Ads (fb, google, etc.).
• Knows how to determine which platforms to advertise on and adapting campaigns accordingly.
• Managing all marketing campaign communications and establishing strong partner networks.
• Develop a B2B marketing strategy that targets potential channel partners
• Serve as a link between distribution and sales affiliates and a firm's marketing department
• Identify marketing opportunities that are useful to all channel partners
• Work with logistics and distribution to ensure there is enough product available for all channel partners
• Support channel partners with communications materials such as displays and product training
• Identify which products and services perform well in which channels and/or markets
• Find new channel partners, meeting with them, and negotiating contracts
• Manage and update contracts with channel partners
• Monitor each channel's performance and assess each regularly for sales and revenue growth
• Research market trends, industry standards, and competitors
• Develop corrective actions to potential competitive threats
• Create reports for stakeholders to forecast future performance for each channel
• Develop intermediary marketing collateral, including case studies and revenue reports
• Address problems with products or marketing materials reported by channel partners
• Work closely with account managers and marketing to support product positioning and branding initiatives
• Evaluate individual deliverables and overall team performance, delivering critical feedback where needed and encouraging team members throughout the duration of projects/campaigns
• Report the progress of projects at major stages of their conception, creation, and execution
• Supervise the department's daily workflow, assign project workload, and monitor deadlines
• Perform other duties as assigned by management

JOB QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Administration/Management, Advertising or any related field
• With a minimum of two (3) years’ work experience in Digital Marketing
• Full understanding of all social media platforms
• Incredible attention to detail
• In-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, Google Ads, NetInsight, Omniture, WebTrends)
• Understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem
• Experience working with technical SEO tools such as Screaming Frog, SEMRush, and Ahref
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Must be able to juggle multiple projects at the same time
• Knowledge of content management systems
• Excellent problem-solving skills
• Good research skills using the internet and professional networks
• Willing to work on weekends and on some occasions

Benefits:

Staff meals provided

Schedule:

10 hour shift