ZEN’YU Pacific Pte Ltd (www.zenyu.biz) incorporated in August 2003, is a provider of Integrative Pain Management and Sports Science solutions focused on the Active Aging and Sports industry. It also owns ACTIV360 Pte Ltd that focused on providing sports and fitness certifications including training for corporate and sports communities.
ZEN’YU is an Authorized Distributor for a number of premium sports, medical and lifestyle products sourced from US, UK, Europe, Australasia and South Africa such as Bioptron light therapy systems (www.bioptron.com), CH Alpha-ACTIV - an advanced cartilage regeneration formula (www.activpluslife.com), MUSASHI sports nutrition for resistance and strength training (www.musashi.com), 1000mile for running socks (www.1000mile.co.uk), sports medical support and hydration products http://www.ultimate-performance.co.uk and 32GI low GI sports nutrition products (www.32GI.com) .
ZEN’YU distribute its products through retail pharmacy chain stores, departmental stores, and a network of medical & sports resellers. It operates its own concept store ACTIV360 by ZEN’YU at #03-42 Novena Square Velocity. It has also recently launched its own online store (www.360activ.com).
Social Media Specialist Duties and Responsibilities
- Build and execute social media strategy through research, benchmarking, messaging, and audience identification
- Write, develop, and strategize online content production and scheduling
- Assist with crisis management, bad reviews, and negative news communications
- Generate, edit, publish, and share content daily (original text, images, video, and HTML)
- Build meaningful connections and encourage community members through dialog and messaging
- Create and maintain company social media pages and profiles
- Moderate user-generated content and messages appropriately, based on company and community policies
- Create and implement social media marketing plan and editorial calendar
- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
- Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
Social Media Specialist Requirements and Qualifications
- Diploma in marketing, communication, or related field
- 2+ years’ experience in digital marketing and social media
- Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
- Knowledge of project management and web design best practices
- Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
- Strong written and verbal communication skills
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