ABOUT TOKIGAMES
In an increasingly time-starved and saturated environment, audiences are less concerned with "what" your message is, but are instead more captivated by "why" they should pay attention.
TOKIGAMES is a B2B "Gamification Software as a Service" provider that innovates, develops, and provides white-label 'Games' as an 'Audience Marketing & Engagement Solution' ("G.A.M.E.S.") to both endemic and non-endemic sports/esports stakeholders.
We believe that spectating sports/esports ought to be an interactive, engaging and empowering experience that converts the passive spectator into an active audience by enabling fans to participate, and to feel included and involved, in the epic moments during the course of a live match.
Our approach, through our G.A.M.E.S., is to "Gamify Audience Spectatorship and Consumption" to enable stakeholders to better connect, activate, engage, grow, and monetize their audiences through an authentic and meaningful consumption experience.
In practical terms, our G.A.M.E.S. are provided via an experiential platform (desktop/mobile), which is developed with our patented proprietary gamification software, that is "white-labeled" specifically for our clients.
The core feature of the platform is a "Game-Augmented Spectating Application" where users will be able to participate in contests and engage in interactive gameplay during a live sports/esports match.
WHAT WE ARE LOOKING FOR
We are looking for a marketing intern who has a strong passion and understanding of the esports eco-system to manage our social media accounts by working hand in hand with the marketing leads to plan and execute novel and impressive social media campaigns as a part of our user acquisition strategy. The goal is to build a voice that is congruent with our brand identity and progressively achieve consumer engagement by creating conversations around what is relevant to our target audience.
RESPONSIBILITIES
- Work alongside the marketing team to form and execute the social media and content strategy to achieve our user acquisition targets
- Support the community management of our social platforms
- Partner with our in-house designers to create content (static or videos) that will be shared across our social media platforms
- Plan, schedule, post and evaluate content performance to identify areas of improvements and optimize the effectiveness of our social media strategy
- Support the researching and reporting on social media platform best practices
- Support the marketing department in ad-hoc tasks
REQUIREMENTS
- Possess excellent knowledge of social media platforms and is abreast of the latest developments
- Possess a strong passion for esports and is well versed in the esports eco-system.
- Basic understanding of data analytics and familiarity with social media analytics tools
- Able to thrive in a fast-paced, high-growth and tight-knit company
- Strong professional and creative communication skills
- Able to commit for a period of at least 3 months
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