The Karting Arena Pte Ltd (TKA) was incorporated on 1st September 2020. We are an associate company of The Karting Arena @ Bukit Timah - the only Electric Karting company in Singapore. The Karting Arena @ Jurong is a motorsports arena that seeks to elevate the Karting scene in Singapore by providing high octane, action-packed motorsports events . TKA aims to be the first fully-integrated multipurpose motorsports and entertainment facility to cater to a wide-array of sporting and corporate events. TKA is a safe and controlled motoring environment that can accommodate large crowds, whether as a local social destination or as a tourist attraction for overseas visitors.
The circuit boasts of a 700m track length, with 9 turns to put the racers' skills to the test. The configuration is suitable for both amateur and professional racers. The fully integrated complex includes a VIP Paddock Hospitality area, Racers Lounge and entertainment facilities ideal for events and corporate entertainment.
The Karting Arena is run by a team of enthusiastic and passionate people to bring together a unique and memorable experience for our customers.
We are looking for a passionate, energetic and creative individual who is able to develop and create engaging, results driven content that aligns with our automotive brand direction and engages with the relevant demographic group.
Responsibilities
- Handling of the brands' social media assets and accounts, including interacting with users and responding to comments and inquiries
- Manage scheduling and publishing of social content
- Create, suggest, develop and execute social content on all social media accounts from planning interesting feeds, writing captions, engagements, promotions and collaborations
- Collaborate with Marketing team to create social media calendar
- Work with Marcom manager to identify and develop KOLs that may be suitable for the brands
- Assist in creating and editing of video and photo content.
- Attend events to produce live social media contents and messages
- Develop and maintain a unified brand voice for all brands across various social media channels
- Provide reporting, tracking, insights and analysis of various platforms’ performance for automotive brands and competitor brands
- Assistant Marcom Manager in various marketing initiatives
- Ad hoc duties may arise
Requirements
- A deep Passion for social media and high proficiency with social media platforms and management tools.
- Diploma / Degree in related discipline.
- Proficient in video and photo editing tools for use on social media.
- Proven track record as a creative storyteller. Strong familiarity and/or proficiency in photography, video production and graphic design would be a plus.
- Strong copywriting and copy edit skills
- Passion and interest in luxury sports cars and vehicles is an added bonus
- Passion and interest in Go karting is an added bonus
- An understanding of what drives web content, social media and how it should be presented.
- Wide interest and knowledge of local young adult audiences’ preferences and digital/ social media trends.
- Good organizational and time management skills.
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The Karting Arena Pte Ltd - Designation:
Social Media & Marketing Intern - Profession:
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Arts / Entertainment / Recreation - Location:
Jurong West