Tee Yih Jia Food Manufacturing (TYJ) is a leading frozen foods manufacturer in Singapore, exporting more than 90% of its renowned Spring Home products to countries in Europe, North America, South Africa, Middle East and Asia Pacific.
Delivering high-quality and innovative product drives TYJ. Our flagship brand, Spring Home, offers an extensive range of frozen convenience food products. TYJ's brand portfolio has also expanded to include Happy Belly, Masterchef and Ryushobo, targeted to offer a wholesome food experience with niche frozen food products at your convenience.
Food safety is at the core of everything we do. Our commitment to upholding our stringent product quality and hygiene standards remains the bedrock of our operations.
a) Performance Marketing Activities:
- Set up, manage, and optimise email-marketing campaigns (EDM, drip campaigns, loyalty campaigns, etc.)
- Strong knowledge of Google and Social Media Ad campaigns and Social media
- Regularly review and optimise all campaigns for positive ROAS
- Work with internal teams to develop and oversee email marketing and marketing automation strategies
- Able to use different Analytic tools to track and measure campaigns.
- Regularly review multi-channel analytics reports and recommend optimisation action plans to for sales conversions.
- Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the different digital channels and assets
- Plan and hands-on execution of day-to-day CRM-related marketing activities in support of client and internal unit objectives.
- Be responsible for CRM marketing campaigns and auto-triggered recurring campaigns, including strategy & data planning, customer segmentation implementation, creation of target groups, creative assets set-up, campaign creation and execution, analytics and reporting.
- Setup and run end to end campaigns on owned channel (i.e. Email, Push)
b) Data Analysis & Reporting:
- Analytical mindset and be able to easily recognise gaps and opportunities through data analysis.
- Work together with external and internal stakeholders on reporting of .com and etsore campaigns and discover new audiences.
- Familiar with Adobe Audience, GA, AEM, AA,
The above will be what you will learn from some of the industry leading digital marketing experts.
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- Company:
Tee Yih Jia Food Manufacturing - Designation:
Digital Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Manufacturing Food / Lifestyle / Packaging - Location:
Sembawang