Straits Dental Group – Social Media / Digital Media Marketing Executive (Freelancer)

Social Media / Digital Media Executive (Freelancer work from home)

Responsibilities:

• Managing and creating content for our social media calendar (identifying/creating visual assets, writing copy, scheduling and posting).
• Managing and creating paid social media ads on Facebook, Instagram and other channels TiKtok as needed.
• Monitoring emerging social media trends, topics, hashtags and new functions to improve and grow our brand’s social media presence.
• Reporting and analyzing the performance of online ads both during and after campaigns, and continuously monitoring ongoing social media marketing efforts.
• Content production and develop social content calendars in line with marketing themes and objectives.
• Generate, edit and publish thrice-weekly social media posts, stories and other shareable content and moderate all user-generated content.
• Research and monitor competitor’s social activity and identify new, creative ways to reach our target audience/communities.
• Developing ideas for ways to grow our brand through online or offline activations, partnerships, etc.

Requirements:

• Diploma in Marketing, Arts or a relevant field.
• Minimum 1 year of Marketing or in a creative role, with at least 1 year of social media content creation - agency experience is advantageous.
• Proven experience as Social Media Marketing Executive or similar role.
• Excellent understanding of content marketing concepts and best practices.
• Strong copywriting, design, creative writing skills.
• Excellent communication and interpersonal skills.
• Exceptional project management skills. Ability to prioritize, multitask, focus and work in a dynamic environment.
• Strong attention to detail, proactive, and takes ownership of work.
• Well groomed, energetic and interested in healthcare/wellness.
• Knowledge of Adobe Creative Suite or photography is advantageous.