Snaphunt Pte. Ltd. – Head of Marketing

Company
Snaphunt Pte. Ltd.
snaphunt.com
Designation
Head of Marketing
Date Listed
20 May 2022
Job Type
Entry Level / Junior Executive
Full/Perm
Job Period
Immediate Start, Permanent
Profession
Marketing / Public Relations
Industry
Retail / eCommerce
Location Name
Singapore
Allowance / Remuneration
$3,000 - 6,000 monthly
Company Profile

We are hiring for a footwear brand with the mission of helping people move freely and happily.

Job Description
  • Regional Role
  • Work alongside & learn from best in class talent
  • Fantastic work culture
  • Leadership Role
  • May work locally or overseas

The Job

You will be responsible for :

  • Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.
  • Leading the planning and implementation of PR and initiatives related to the brand.
  • Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
  • Translating brand strategy into brand plan and go-to-market strategy.
  • Planning and execution of communications and media actions across offline, online and social media.
  • Participating in product development, pricing and supporting new product launches.
  • Guiding the Advertising & Promotion budget.
  • Devising actionable strategies from customer insights.
  • Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.
  • Managing external agencies for the execution of research projects.
  • Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.
  • Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.
  • Conveying analysis and recommendations via presentations and written reports.
  • Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
  • Creating and managing all marketing material and collateral in line with brand direction.
  • Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
  • Tracking effectiveness of various campaigns and course correcting as required.
  • Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
  • Working on app store optimisation.
  • Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
  • Managing a team of 6-10 people.

Ideal Candidate

  • You have at least 1 year experience ideally in Brand / Product Management, Consumer Insights / Market Research or Marketing Communications within Retail industry.
  • You are experienced in managing a wide range of qualitative and quantitative research.
  • You have solid experience in a regional role ideally including experience covering China.
  • Experience within App Marketing, Digital Transformation / Change Management, would be a strong advantage.
  • You have good knowledge of BI Reporting Tools (Tableau, Sisense, DOMO, Power BI), Campaign Management Tools (Hubspot, Mailchimp), Content Management Tools (Magento, WordPress, Shopify) and Google Analytics.
  • You pay strong attention to detail and deliver work that is of a high standard
  • You possess strong analytical skills and are comfortable dealing with numerical data
  • You are highly goal driven and work well in fast paced environments
  • You are willing to undertake 0-30% travel.

Ref: VONQMKRRMJ

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