Snaphunt – Lifecycle Marketing Executive

• Opportunity within a payments startup with expansion plans in SEA
• Strong opportunities to progress your career

Our client is a fast-growing omni-channel 'buy now pay later' payment company. With a solution that enables consumers to afford responsibly, they help merchants of all sizes boost online sales.

The Job

You will be responsible for :

• Developing and implementing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing material and collateral in line with brand direction.
• Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
• Tracking effectiveness of various campaigns and course correcting as required.
• Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
• Developing and executing effective PR plans and translating brand and key messages into media concepts and compelling stories.
• Leveraging a variety of media channels to maximise the company’s brand exposure through interviews, editorials etc.
• Building strong and positive relationships with media, influencers and other related parties.
• Developing and editing news releases, speeches, articles and other editorial collateral.
• Managing corporate communications across internal channels/platforms.
• Designing and developing strong employer branding strategy and help position the company as an employer of choice.
• Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
• Analysing and interpreting metrics to measure the success of employer branding initiatives.

The Profile

• You have at least 2 years experience in leading marketing campaigns within Internet, Fintech, ecommerce, SaaS space.
• You have experience with evaluating marketing performance metrics
• You have good knowledge of Campaign Management Tools
• You have prior experience in working with multiple vendors.
• You are a strong planner with excellent project management, negotiation and problem-solving skills.
• You have solid experience in a regional role ideally including experience covering Southeast Asia.
• You pay strong attention to detail and deliver work that is of a high standard
• You enjoy finding creative solutions to problems
• You are a strong team player who can manage multiple stakeholders

Ref: 41205577