A traditional food manufacturing company that has offered Chinese confectionaries, such as Chinese buns (包) and food items that are typically used as religious offerings, since the 1900s.
Marketing Strategy
1.Plan and execute marketing communication and promotional campaigns to impact the target retail customers and trade audiences through appropriate channels (social media, eDM, print, retail merchandising and below-the-line brand/product engagement onsite events etc.)
2.Generate report and monitor the efficiency of product/marketing strategies
3.Constantly looking for new business ideas/ opportunities
4.Identify and interpret social media trends and propose appropriate actions to increase level of engagement with customers
5.Support communication materials for internal and external communications
6.Manage all advertising collaterals and promotion space
7.Constantly review data and suggest new analysis to improve performance
8.Develop and implement social media strategy
9.Content Creator for Social Media Marketing.
10.Overall in-charge for brand marketing.
Secondary Role:
Operations Management
1.Research and Identify competitors
2.Identify key requirement for products or upgrades
3.Day to Day Retail Sales Transactions
4.Customer Management
5.Company Product Development
6.Work closely with the GM on the products and overall operation matters.
Related Job Searches:
- Company:
OHG Pte Ltd - Designation:
Sales & Marketing Specialist - Profession:
Marketing / Public Relations - Industry:
Manufacturing Food / Lifestyle / Packaging