Nika Private Limited – Social Media Marketing Officer – LOA Internship

Role Overview

We are looking to a hire a results-driven, pro-active individual as a social media marketing officer to help drive & shape the marketing of our brand-new, secure social earnings platform, with the objectives of increasing user adoption, penetration, and engagement.

This is a full-time internship opportunity with a period of 6-12months & possibility of full-time conversion.

Your main goals will be:

1) Help design and implement best-in-class marketing strategy;

2) Drive outreach to suitable target host users and/or fan users, get them to sign up onto Chusp, and kickstart/accelerate actual meetings between (new & existing) host and fan users on the platform;

3) Promote publicity through various social media platforms such as Facebook, Instagram, Youtube, Twitter, WeChat, Weibo and other relevant channels.

To be successful in this job role, you need:

(1) drive, initiative, persistence;

(2) excellent written & spoken communication skills in English (additional Mandarin skills will be strong plus);

(3) affability, credibility & professionalism; strong personal & professional ethics;

(4) strong, in depth-knowledge/experience in social media and marketing (interest in technology is a plus).

Responsibilities

The role offers the unique opportunity to drive the marketing from the strategy to execution stage:

Strategy: Assist in conceptualizing / finessing marketing strategy:

· Refine & expand target user segments (hosts/creators & fans);

· Increase new user adoption: develop outreach, engagement and content strategies

· Develop engagement and content strategies for existing users, to increase (a) awareness of Chusp’s offerings, and (b) increase their usage of the Chusp Services (hosting and/or booking of Chusp meetings; creation and/or consumption of paid content);

· Increase public awareness of Chusp and its multiple offerings: create and publish engaging content on the platform’s official social media sites; undertake pro-active engagement of multiplicators such as app review sites, bloggers, opinion leaders, and relevant media outlets

Execution: implement the market strategy in a systematic, coordinated fashion

• Systematic outreach to (& follow-up with) potential user leads across various social-media-networking platforms & channels, including follow-ups (including via video call if necessary)
• Create & propagate high-impact content for social media posts
• Create & propagate communiques / announcements / updates to existing user base (via email and/or in-app notifications) and/or prospective investors
• Organize and refine/improve existing outreach and marketing material (including outreach templates, follow-ups; photo & video editing)
• Organize & host webinars for Chusp new leads and existing community
• Co-ordinate & steer lead generation campaigns (Chusp has a network of lead generation specialists which will be at the disposal of the successful candidate)

Requirements

• Excellent verbal and written communication skills in English (additional Mandarin skills will be a strong plus)
• Outstanding interpersonal skills, epitomized by affability, credibility, professionalism
• Strong personal and professional ethics
• Proficiency, or keen willingness to acquire proficiency, in Canva (or comparable software), Sendgrid, Photoshop, Figma
• Familiarity, or keen willingness to acquire familiarity with, the main Chinese social media platforms is a strong plus
• Experience in social media campaigns, canvassing, online publicity is a plus
• Established social media presence/following and influencer connectivity will be a plus
• Attention to detail is critical

Opportunity

• Once-in-a-lifetime opportunity to drive the seed marketing for a pioneering, up-and-coming social media platform & best-in-class technology
• Take ownership of the full end-to-end marketing cycle, from strategy & conceptualization to execution
• Considerable autonomy and room to develop: the successful candidate will represent the Chusp brand and have considerable project ownership and impact
• Outstanding, multi-disciplinary learning environment owing to direct collaboration with the founder/director as well as a seasoned, high-performance technology team led by senior, highly established CTO who is a leading expert in Dev Ops, web hosting architecture and video technology development (the successful candidate will be encouraged, albeit not obliged, to attend in the daily tech stand-up calls)
• Monthly stipend of SGD 700-1000
• Flexible work from home / anywhere environment; we just want to see results
• Discretionary, performance-based bonus award (at the sole & absolute discretion of Nika Private Limited)
• Possible conversion to full time employment subject to outstanding performance