Motorist was founded in 2015, after our founder Damian Sia tried selling his car on his own. As a first-time seller, he encountered many unethical buyers and dealers who tried to take advantage of his inexperience.
He was also daunted by the paperwork involved. As a busy entrepreneur, he simply didn't have the time for all these inefficiencies and procedures. That was when he figured a hands-off approach would be the best solution. Thus, Motorist was born.
To date, Motorist is one of the fastest-growing automotive startups in Singapore. The company has successfully assisted over 443,000 customers and completed $572,000,000 in vehicle transactions securely and successfully.
The company’s current mission is to help drivers make smarter decisions by simplifying vehicle ownership in Singapore. The company plans to achieve this through the Motorist App, a smart vehicle management platform. Through the Motorist App, users can receive notifications and reminders for road tax, traffic offences, vehicle inspections, COE expiry, vehicle recalls and more.
Users can even transact their car through the app, receive audio alerts for speed and red-light cameras, view their latest vehicle details from LTA, and get 24-hour valet and roadside assistance. The Motorist App was successfully launched on March 2019 and reached 100,000 app users in February 2021.
In January 2019, the company successfully raised its first round of seed funding from JobsCentral’s co-founders Der Shing Lim and Shao-Ning Huang, and Zopim’s co-founder Royston Tay. The funds will be used to expand the company’s operations in Thailand this year. Motorist currently has offices in Singapore, Malaysia, Vietnam and Thailand.
Responsibilities
- Be involved in all aspects of our digital marketing efforts.
- Identify the latest trends and developments in the automotive industry in Singapore.
- Monitor ad campaigns and prepare accurate reports of their performance.
- Evaluate important metrics that affect our conversions and cost per action (CPA).
- Create engaging copy and design for our digital ads.
- Work with the marketing team to brainstorm new ideas and strategies for growth, engagement, promotion, and conversion.
- Assist in other ad-hoc activities for the company.
Requirements
- Candidate must be currently pursuing a Diploma in Marketing or Degree in Marketing
- Someone with creativity to produce and communicate fresh ideas and concepts.
- A team-player with a can-do attitude and is both meticulous in work and efficient with time.
- Passionate with the ability to work independently or as a team.
- A strong-minded person who can take criticism well and is motivated to improve and do better.
- Equipped with basic copywriting and design skills.
- Able to work well under stress and deliver according to tight deadlines.
Learning Outcome:
- To learn the basics of digital marketing
- To learn how to create a marketing proposal
- Learn how to analyse advertisements
- Learn how to monitor and analyse ad performance across all advertising platforms
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