Labbrand is the leading China-originated global brand consultancy. As one of the first companies to offer brand innovation in 2005, over the past decade Labbrand has expanded its offerings to provide in-house research, strategy, naming, design, and digital services to numerous international brands. The consultancy’s multi-cultural and cross-disciplinary approach allows Labbrand to build brand equity for clients like Airbnb, Volkswagen, Marriot, LinkedIn, Unilever, Mondelēz and more.
Description of the Position:
Labbrand Singapore is looking for an insightful and open-minded brand strategy intern who has the passion to create truly impactful brands through rigorous analysis, focus, determination and a touch of humor.
You will actively participate in the development of brand strategies for assigned clients, produce and integrate high quality end-product.
Detailed Responsibilities:
Project operation:
Assist Strategy Director with project execution, including but not limited to positioning, social brand equity tracking, brand roadmap development and relevant qualitative and quantitative research with a great sense of accountability for project methodology and goal with respect to time constraints.
Assist in conducting secondary and primary research, including internal audits, competitive studies, consumer research etc
Gather and interpret key information, analyze and deliver useful insights, thereafter, deliver in an understandable format.
Co-develop creative concepts with creative team to ensure alignment of output with brand strategy.
Support business development through corporate branding:
- Support brand strategy proposals, attend pitch meetings and presentation meetings
- Support account management. Communicate with client, during and after project completion to enhance client loyalty.
- Assist to organize the development of compelling case studies from completed projects, as well as relevant articles to promote brand strategy service.
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Labbrand - Designation:
Brand Strategist Intern - Profession:
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Consultancy - Location:
Central Area