Fonterra Cooperative Group is a farmer owned co-operative dairy company and the world’s largest dairy exporter. Our New Zealand-made dairy products are enjoyed in 140 markets across the globe. Our products are loved by people for their balanced nutrition, quality craftsmanship and sheer indulgence. Anlene™, Anchor™, Fernleaf™ and Perfect Italiano™ are among the best known dairy brands in Singapore and the rest of the world. With more than 150 offices and sites around the world, Fonterra can offer a great range of career pathways across our business
Learning Objectives of the Role
Gain solid experience in working at the Global Team and engaging various market with different
market dynamics
Gain an overall understanding on how Global team works in Fonterra and learn Revenue Growth Management (RGM) are deployed to all markets across the business to drive substainable revenue and profit growth.
Develop Strong Collaboration and influencing skills
Learn collaboration skill with a diverse group of people from different functions (Sales, Marketing, Finance, Operations) and countries (from Asia to Latin America as well as Oceania) to RGM agenda.
Leverage the right data source to support key must win RGM strategies
Learn how to organize and master various external data source (Market Share, ScanSales, Katner Home Panel) to gain 360 view on current pack price performance and develop a strong date driven RGM Strategies to ensure we are drive the right pack price strategies and optimize our promotion strategies and tactics.
Role Accountabilities
Learn the 6 steps on PPA methodology that help drive business growth.
Work with the market data and research to capture the insights for growth opportunities in the market
Using the Fonterra Discovery Tools to analysis various market landscape to identify gap opportunites to take action upon
Co-ordinate with the market the key data to conduct a in depth analysis to identify opportunities in terms of pricing, pack offering and distribution.
Work with commercial and brand team to define clearly the mission to promote, using the Consumer Panel data to using shopper behaviour to understand and course correct promotion strategy.
Using Scan Sales data to do post promotion analysis to see what is the best way to promotion.
Work with Econmetric modeling team and the market to come up with a recommendation on our promotion strategy by product by customer.
Work with the market to organize data and visualize the information to provide insights to the business on trade spend.
Learn from senior leader in developing channel and customer strategies.
Develop Tools to enhance visualization or automation from data to insight
Understand how to leverage various external databank and agency to provide a solution to gain better understand on effectiveness on promotion for online and offline channel
Develop tools, processes, roll out plan and critical path schedule
Key Skills & Attitude:
Undergraduate with a local University in Singapore. Marketing, Strategic Management and/or Data Analytics, Market Research background
Savvy in interpreting trends and able to generate insights from observations and/or desk
research
Good communication skills – able to communicate key findings in succinct and impactful manner
Strong analytical and presentation skills
Positive and enthusiastic team player who can collaborate across cultures
Strong project management skills with ability to get things done
Self-motivated and works well in a fast-paced environment
Able to speak and write in fluent English. Proficiency in Mandarin will be an added advantage
Related Job Searches:
- Company:
Fonterra Brands (Singapore) Pte. Ltd - Designation:
Global Sales Strategy, RGM Intern - Profession:
Sales / Retail - Industry:
Wholesale Trade - Location:
Downtown Core