ERA Realty Network Pte Ltd (ERA) is a wholly-owned subsidiary of SGX Mainboard Listed, APAC Realty Limited, and we have been setting and redefining industry standards since 1982. Headquartered in Singapore, ERA Asia Pacific has a vast network of offices throughout the region with over 17,818 associates spanning across 9 other countries: Cambodia, China, Indonesia, Japan, Korea, Malaysia, Thailand, Taiwan and Vietnam.
In Singapore, we are one of the largest real estate agencies with over 7,000 associates, providing a diverse range of professional services and solutions for: Private and HDB residential resale, residential leasing, project marketing, commercial and industrial, property management, auction, valuation and research.
Recent accolades are testaments to the company's diligence - ERA was awarded the most coveted award in the industry - 5-Star Real Estate Agency (Single Office) by Asia Pacific Property Awards (2019); Top Property Agency by Influential Brands (2018); Most Innovative Real Estate Agency by SBR Listed Companies Awards (2018); Favourite Real Estate Agent (Gold) Award by Expat Living Readers’ Choice Awards (2018); and Marketing Agency Excellence Award at EdgeProp Singapore Excellence Awards in 2018.
DIGITAL MARKETING SPECIALIST
We are looking for an experienced Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities:
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Requirements:
- BSc degree in Marketing, Digital media or relevant field
- Proven experience as Digital Marketing Specialist or similar role
- Excellent understanding of digital marketing concepts and best practices
- Digital advertising experience, ideally with an agency, running Facebook advertising campaigns, search campaigns in Google AdWords and DSP paid campaigns; comfortable with tools such as DMP, GDN, DBM, AdRoll or similar platforms.
- Proficient in Google AdWords, Facebook Business Manager, Google Analytics, Microsoft Excel and pivot tables with ease to interpret the results; and familiarity in Google Tag Manager and DoubleClick Campaign Manager.
- Have a keen eye for visual design with basic knowledge of design applications such as Adobe Illustrator, InDesign or Photoshop is a plus.
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- An ability to multitask and perform under tight deadlines
Related Job Searches:
- Company:
ERA Realty Network Pte Ltd - Designation:
Digital Marketing Specialist - Profession:
Marketing / Public Relations - Industry:
Real Estate - Location:
Toa Payoh